S&P 500
7,401.00
+0.91%
Dow Jones
49,665.70
+0.19%
Nasdaq 100
29,241.00
+2.43%
Russell 2000
2,860.88
+0.82%
FTSE 100
10,263.70
+0.48%
Nikkei 225
63,767.70
+2.68%

Consumer Electronics

Check Your Mail — Apple Is Having Another Party

Photo of Paul Ausick
By Paul Ausick Updated Published
Follow 24/7 Wall St. on Google
This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them.

Invalid Image
The rumors of a an iPad mini from Apple Inc. (NASDAQ: AAPL) appear to be true. The Wall Street Journal’s AllThingsD blog reports today that the company has sent out invitations to a special event scheduled for October 23rd at which Apple will unveil the iPad mini.

The date is just three days before Microsoft Corp. (NASDAQ: MSFT) is scheduled to announce availability of its new Surface tablet and just two days before Apple reports quarterly earnings. The iPad mini is thought to have a screen size of 7.85-inches, but there are not many more details about the device.

Apple’s taking on some risk here. First, the new iPad, which the company began selling March, has been a big hit and if the iPad mini will not be available in time for the holiday shopping season, Apple risks tamping down sales of the mini’s larger cousin. And if the company can begin selling the device before the holiday shopping season is over, the selling price of the iPad mini, which is sure to be significantly lower than the price for the iPad, could have a negative impact on revenues for the fourth quarter, unless sales of the iPad mini are out of sight.

Shares of Apple are flat today at $628.10 in a 52-week range of $363.32 to $705.07.

Paul Ausick

Photo of Paul Ausick
About the Author Paul Ausick →

Paul Ausick has been writing for 247Wallst.com for more than a decade. He has written extensively on investing in the energy, defense, and technology sectors. In a previous life, he wrote technical documentation and managed a marketing communications group in Silicon Valley.

He has a bachelor's degree in English from the University of Chicago and now lives in Montana, where he fishes for trout in the summer and stays inside during the winter.

Continue Reading

Douglas A. McIntyre |

Live Blog Apple Event: New iPad mini and Air Disappoint

courtesy, Apple Inc. October 22 | 2:30 – Conference Over, First Impressions via Twitter October 22 | 2:25 – New…

Jon C. Ogg |

Reality Check: The iPad Mini Already Exists, Cannibalization Awaits

Most consumers still love Apple Inc. (NASDAQ: AAPL) and its growing list of products. The iPad seems to have created…

Douglas A. McIntyre |

Retail War for Holiday Sales Begins, with the Exception of Amazon

Courtesy J.C. Penney Co. Inc.; photo by Chris RupertConsider the holiday sales season started, even though Labor Day weekend has…

Trey Thoelcke |

Rumor: Apple Orders 10 Million iPad Minis

According to The Wall Street Journal, component makers in Asia say they have received orders for more than 10 million…

Paul Ausick |

Ta-Da: Apple Presents …

Today’s announcement from Apple Inc. (NASDAQ: AAPL) started off with a review of sales for the recently introduced iPhone 5.…

What’s Up with Apple: Prime Day Deals, App Tracking Rate, and More
Paul Ausick |

What’s Up with Apple: Prime Day Deals, App Tracking Rate, and More

Amazon's Prime Day includes a basketful of savings on a number of Apple devices and a new survey of Apple…

Paul Ausick |

Amazon Says It Sets Weekend Kindle Sales Record

Wikimedia CommonsWithout mentioning a single fact, Amazon.com Inc. (NASDAQ: AMZN) said Wednesday morning that the past weekend’s shopping was the…

Paul Ausick |

Will a Price Cut Make the iPod Touch Relevant Again?

Apple announced price cuts on its iPod Touch devices Thursday morning. The question is whether Apple is trying to make…

Douglas A. McIntyre |

Businesses Buy iPads: The Age Of The Mini-PC May End

The mini-PC helped pull the industry though the global recession. Its sales outstripped those of larger, more expensive PCs. Research…

Top Gaining Stocks

Akamai
AKAM • Vol: 21,556,944
Micron Technology
MU • Vol: 65,135,624
Intel
INTC • Vol: 227,504,426
Monster Beverage
MNST • Vol: 15,284,847
Dell Technologies
DELL • Vol: 12,167,525

Top Losing Stocks

Mettler Toledo International
MTD • Vol: 539,266
Motorola Solutions
MSI • Vol: 3,101,643
Expedia
EXPE • Vol: 4,189,786
Coterra Energy
CTRA • Vol: 73,319,495
Fidelity National Information Services
FIS • Vol: 11,468,820