Consumer Electronics

Samsung Picks Up Share From Apple in U.S. Smartphone Market

Source: Samsung Electronics Co. Ltd.
For the three-month period ending in September, Samsung Electronics gained 0.4% of market share in the U.S. smartphone market, for a total share of 29%. The Korean electronics giant still trails Apple Inc. (NASDAQ: AAPL) in overall share even though Apple dropped 0.4% to slip to a 41.7% share of the U.S. market.

The data come from the latest report on the U.S. smartphone market from comScore and is based on a three-month average for July, August and September, compared with the three-month period that ended in June 2014.

On the operating system (platform) front, Google Inc.’s (NASDAQ: GOOG) Android gained 0.2% share in the three-month period to post a total of 52.1% of the platform market. Apple lost 0.4% share during the period and now holds 41.7% of the platform market. Microsoft Corp. (NASDAQ: MSFT) gained 0.2% to post a 3.6% share, while BlackBerry Ltd. (NASDAQ: BBRY) lost 0.1%, posting a 2.3% share.

The top five smartphone apps in the comScore survey were Facebook Inc. (NASDAQ: FB), YouTube, Google Play, Google Search and Pandora Radio from Pandora Media Inc. (NYSE: P).

Facebook’s social media app reaches 72.0% of all smartphone users who are at least 18 years old. YouTube reaches 51.5% and Google Play reaches 51.1% of mobile media users, Google Search reaches 47.3% and Pandora Radio reaches 45.0%. Twitter Inc.’s (NYSE: TWTR) social media app ranks 14th with a reach of just 21.7%.

Even though this month’s report includes data covering the first shipments of the iPhone 6 and 6 Plus, Apple’s share did not rise as we might have expected. Next month’s report will include a full-month of sales for the new iPhones and we should see a boost in Apple’s share.

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