The data come from the latest report on the U.S. smartphone market from comScore and is based on a three-month average for May, June and July, compared with the three-month period that ended in April.
On the operating system (platform) front, Google Inc.’s (NASDAQ: GOOG) Android lost 1% share in the three-month period to post a total of 51.5% of the platform market. Apple gained 1% share during the period and now holds 42.4% of the platform market. Microsoft Corp. (NASDAQ: MSFT) gained 0.3% to post a 3.6% share, while BlackBerry Ltd. (NASDAQ: BBRY) dropped 0.2% to a 2.3% share.
The top five mobile apps in the comScore survey were Facebook Inc. (NASDAQ: FB), YouTube, Google Play, Google Search and Pandora Media Inc. (NYSE: P). Facebook’s social media app reaches 71.6% of all mobile users who are at least 18 years old. YouTube reaches 53.7% and Google Play reaches 51.7% of mobile media users. Google Search reaches 47.5%, Google Maps reaches 46.2% and Pandora’s streaming music app reaches 45.9%. Twitter Inc.’s (NYSE: TWTR) social media app ranks 14th with a reach of just 21.6%.
Apple’s got a lot of momentum going into next Tuesday’s event that everyone expects will be the announcement of at least one new iPhone, perhaps two phones and maybe even a watch. The company’s stock hit a new 52-week post-split high of $103.74 on Tuesday, but it has dropped back to around $99 following Samsung’s introduction of new products on Wednesday. That may be enough of a dip to reel in some buyers ahead of next week’s announcement.