Apple Takes March US Smartphone Market Share From Samsung

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For the three month period ending in March, Samsung Electronics lost 1.4% of market share in the U.S. smartphone market and now holds a total share of 28.3%. The Korean electronics giant fell further behind Apple Inc. (NASDAQ: AAPL) in overall share as Apple gained 1% to post a 42.6% share of the U.S. market.

Besides Apple, the main beneficiary of the lower market share for Samsung was LG Electronics which saw its share rise by 0.4% to 8.4% of the total U.S. smartphone market. HTC also posted a small gain of 0.1% to nab 3.8% of the market. Motorola’s share slipped 0.2% to a market share of 5%.

The data is contained in the latest report on the U.S. smartphone market from comScore and is based on a three-month average for January, February and March compared with the three-month period that ended in December 2014.

On the operating system (platform) front, Google Inc.’s (NASDAQ: GOOGL) Android dropped 0.7% share in the three-month period to post a total of 52.4% of the platform market. Apple gained 1% share during the period, and now holds 42.6% of the platform market. Microsoft Corp. (NASDAQ: MSFT) slipped by 0.1% to post a 3.3% share, while BlackBerry Ltd. (NASDAQ: BBRY) lost 0.2%, posting a 1.6% share.

The top five smartphone apps in the comScore survey were Facebook Inc. (NASDAQ: FB), YouTube, Google Play, Google Search and Facebook Messenger. The list is unchanged from November. Pandora Radio from Pandora Media Inc. (NYSE: P) rose from eighth- to seventh-place behind Google Maps and Gmail dropped from seventh to eighth. Instagram finished ninth and Apple Maps rounded out the top ten.

Facebook’s social media app reaches 69.5% of all smartphone users who are at least 18 years old. YouTube’s reach slipped to 555.9%, Google Play dropped to 51.5%, and Google Search slipped to 50.6% reach. Facebook Messenger now reaches 49.8% of the mobile app audience, down 1.4 points from its February total.

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