Consumer Electronics

Apple Widens US Smartphone Market Share Lead

Paul Ausick

For the three-month period ending in April, Apple Inc. (NASDAQ: AAPL) gained 1.8% share of the U.S. smartphone market and now leads all original equipment manufacturers (OEMs) with a 43.1% share, up 0.5% compared with March and up 1.8% compared with its January 2015 total. Samsung Electronics’ share has dropped 0.7% to 28.6% since January, up slightly compared with the March total.

The only other smartphone OEM to gain share was LG Electronics, which added 0.4% to its January share of 8.0% to peg an 8.4% share in April. Motorola’s share slipped 0.3% and HTC dropped 0.1% compared with January to post shares of 5.2% and 3.8%, respectively.

The data are contained in comScore’s latest report on the U.S. smartphone market and are based on a three-month average for February, March and April, compared with the three-month period that ended in January 2015.

On the operating system (platform) front, Google Inc.’s (NASDAQ: GOOGL) Android dropped a full point of market share in the three-month period to post a total of 52.2% of the platform market. Apple gained 1.8% share during the period, and now holds 43.1% of the platform market. Microsoft Corp. (NASDAQ: MSFT) dropped 0.6% to post a 3.6% share, while BlackBerry Ltd. (NASDAQ: BBRY) lost 0.3%, posting a 1.8% share.

The top five smartphone apps in the comScore survey were Facebook Inc. (NASDAQ: FB) with 71.1% reach for all smartphone users at least 18 years old, YouTube (57%), Google Search (51.8%), Facebook Messenger (51.8%) and Google Play (51.1%). Facebook Messenger continues to gain share while Google Play slips. Pandora Radio from Pandora Media Inc. (NYSE: P) fell from seventh to eighth place behind Google Maps and Gmail. Instagram finished ninth and iTunes Radio/iCloud rounded out the top 10.

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