Apple Expected to Announce Textbook Initiative (AAPL)

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By Paul Ausick Published

Apple Inc. (NASDAQ: AAPL) has tried to focus on the education market practically from the company’s founding. The Apple II was designed with a classroom in mind. Now Apple wants to push its iPad into the textbook business.

The company is expected to announce today a set of tools that would allow publishers to create textbooks that would be available on the Apple iPad tablets. The Wall Street Journal reports that the textbooks would run across a full range of schools and publishers, presumably from kindergarten through college.

Building a textbook ecosystem, though, could run into the same problems that the Apple II ran into years ago. The cost of the hardware, though now much lower, will strain smaller school budgets, and publishers are unlikely willingly to give up the healthy margins they currently earn on textbooks. It’s a noble effort, but like so many of those, one fraught with peril.

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About the Author Paul Ausick →

Paul Ausick has been writing for 247Wallst.com for more than a decade. He has written extensively on investing in the energy, defense, and technology sectors. In a previous life, he wrote technical documentation and managed a marketing communications group in Silicon Valley.

He has a bachelor's degree in English from the University of Chicago and now lives in Montana, where he fishes for trout in the summer and stays inside during the winter.

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