Once a year, the results of “The 2026 Axios Harris Poll 100 reputation rankings” are released in May. It is based on a poll of 6,226 Americans to pick the 100 most visible brands in America. Then, more people are surveyed on issues “related to brands and politics.”
One thing that is clear from the reputation rankings is that they have no relationship to share price performance. The No. 1 brand on the list was Chewy (NYSE: CHWY | CHWY Price Prediction), the online pet supply company. Its stock is down 41% this year. Recent comments by its CEO sent the stock plummeting in a single day.
Chewy management is anxious about its prospects. CEO Sumit Singh told attendees at the J.P. Morgan Technology, Media & Communications Conference, “In the last couple of months, we are continuing to see and interpret the consumer as being more stretched than we were when we entered the year.” Investors panicked and sold the stock off by 9% in one day.
In the final quarter of last year, revenue barely moved, to $3.3 billion. EPS rose from $.06 to $.09. However, net margins continue to be tiny. Chewy also has a competition problem. Within its sector, this includes Petco (NASDAQ: WOOF) and PetSmart. However, they are not the problem. Retail giants Amazon (NASDAQ: AMZN) and Walmart (NYSE: WMT) also compete. Chewy operates online only. Most of the competition has stores and e-commerce operations.
Chewy’s position in the Axios Aharris poll is unusual. The top five companies in the survey results are Toyota, Samsung, Nvidia, and Costco.
Chewy got the admiration, but not the money
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