Jefferies just handed investors a gift. On August 10, 2026, the firm downgraded Apple (NASDAQ:AAPL | AAPL Price Prediction) from Hold to Underperform with a price target of $263.66, citing rising memory costs and the reported cancellation of the all-glass iPhone. The thesis is thin, the timing is worse, and the data cuts the other way.
The Bear Case Ignores the Scoreboard
Apple just posted its strongest June quarter ever. Fiscal Q3 2026 revenue hit $109.42 billion, up 16.4% year over year, with EPS of $2.02 versus a $1.89 consensus, marking the 9th consecutive quarter topping estimates. iPhone revenue surged to $54.25 billion from $44.58 billion, and Services set another record at $30.74 billion.
CEO Tim Cook was direct: “Today, Apple is proud to report our strongest June quarter ever, with double-digit revenue growth across iPhone, Mac and Services, and in every geographic segment.” Operating income expanded 26.57% year over year, outpacing revenue growth. That is margin leverage, not compression.
Memory Cost Panic Is Overstated
Jefferies leans on component inflation, but supply chain analyst Ming-Chi Kuo already pushed back. Per his analysis, “Tight memory supply is real”, yet Apple plans processor production months in advance, making any shock scenario unlikely. Apple’s gross margin of 46.91% and operating margin of 31.97% give it more absorption capacity than any hardware peer on the planet.
The All-Glass iPhone Isn’t Dead
The second leg of the bear case is already wobbling. A Bloomberg report on August 11 says Apple’s glass-centric iPhone Pro redesign remains on track for the 2027 20th anniversary. That directly contradicts the cancellation narrative Jefferies used to justify slashing its target.
The Street and the Crowd Disagree With Jefferies
Consensus remains Moderate Buy with an average target of $328.60. Alpha Vantage’s tally shows 6 Strong Buys, 22 Buys, 14 Holds, 2 Sells, and 2 Strong Sells. Institutions own 66.289% of the float, and recent 13F activity shows Gateway Wealth Partners boosting its stake by 155.4% and Everest Financial adding 21.1%.
Prediction markets echo the confidence: Polymarket assigns a 97.6% probability Apple releases the iPhone 18 in 2026 and 89.5% odds on a foldable iPhone before 2027.
Bottom Line
At $304.49, Apple trades at a forward P/E near 33, backed by a 2.5 billion device installed base, a $100 billion buyback authorization, and accelerating growth. Jefferies is fighting the tape with a thesis that a Bloomberg report already partially dismantled. That is a contrarian call built on shaky ground.
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