Fintech names are rebounding at midday Wednesday. SoFi Technologies (NASDAQ:SOFI | SOFI Price Prediction) stock is up 6% to $18.66, Upstart Holdings (NASDAQ:UPST) stock is up 8% to $31.58, and Affirm Holdings (NASDAQ:AFRM) stock is up 7% to $78.55. The move follows a sharp retreat in long-end Treasury yields.
The Treasury Department stated it would increase buybacks of long-dated government debt “by at least double” for securities from the 10-year to 30-year sector. The 10-year Treasury yield fell 5 basis points to 4.65%, and the 30-year yield declined 8 basis points to 5.2% after hitting its highest level since 2007 earlier this week.
Lower long-end yields tend to help consumer lenders and high-multiple growth names. That backdrop is the most plausible driver of Wednesday’s bid across fintech. No company-specific catalyst has emerged for the SoFi Technologies move today, so this reads as a sector rebound tied to the rate move rather than fresh company news.
The Gap Between SoFi’s Business and Its Stock
SoFi Technologies stock is up 6% at midday. The shares are still down 33% year to date through Tuesday’s close. One session doesn’t close that gap.
The business tells a very different story. In the second quarter, SoFi Technologies posted revenue of $1.2 billion, a quarterly record, alongside adjusted net income of $160 million, up 65% year over year, for a net profit margin of 13%.
Management projects SoFi Technologies’ adjusted earnings per share rising at an annualized pace of 40% at the midpoint from 2025 to 2028. With no physical bank branches, the firm keeps overhead low and can cross-sell additional products to existing customers as banking relationships deepen. At a forward P/E ratio of 30x, SoFi Technologies shares aren’t cheap, but the growth math supports a premium multiple if the plan holds.
The context still matters on the profitability story. The fourth quarter of 2023 was the first period in which SoFi Technologies reported positive earnings under generally accepted accounting principles, so the current profit trajectory is relatively young. That is a reasonable argument for measured position sizing, even after a record quarter.
Upstart and Affirm Trade Higher, but the YTD Picture Splits
Upstart Holdings stock is rising 8% to $31.58, the largest single-day gain in the group. Even after Wednesday’s rally, Upstart Holdings shares remain down 33% year to date through Tuesday’s close. That 2026 drawdown looks a lot like the decline at SoFi Technologies.
Meanwhile, Affirm Holdings stock is up 7% to $78.55. Across 2026, AFRM shares have held up far better than either peer, with a decline of just 1% year to date through Tuesday’s close. The fintech drawdown has been notably uneven at the name level, and Affirm’s chart is the clearest evidence.
Options positioning at Affirm Holdings isn’t stretched in either direction. Affirm’s full-chain put/call ratio sits at 0.73, a fairly balanced read heading into the back half of August, which fits a name that has broadly held its ground this year.
The Global X FinTech ETF and a Concentration Caution
Global X FinTech ETF (NASDAQ:FINX) shares trade at $26.80, and the ETF was down 12% year to date through Tuesday’s close. That places the fund between Affirm’s shallow decline and the deeper year-to-date drops at SoFi Technologies and Upstart Holdings.
The fund holds a diversified basket of fintech names, and both SoFi Technologies (4.1% of net assets) and Affirm Holdings (3.8%) are among its top positions. Upstart Holdings carries a much smaller weight of 0.6%, which limits its influence on the fund even on days like this one.
Concentration cuts both ways here. FINX’s top 10 holdings represent 39.5% of net assets, so moves in the largest payments and brokerage constituents can drive the fund’s performance regardless of what smaller-cap fintech names are doing on any given session.
What to Watch Now
Investors could look for signs that the retreat in long-end Treasury yields extends through the afternoon, since Wednesday’s fintech bid is tied to that macro move rather than a fresh company catalyst. A reversal in yields could unwind the day’s gains quickly.
The SoFi story remains a wide disconnect between operating results and stock performance. A single up day doesn’t close that gap, and investors may want to size their fintech positions accordingly rather than chasing a one-session rally.
Contact [email protected] for any questions or corrections.
Top Gaining Stocks
Top Losing Stocks