Amazon Stock Could Climb Higher as AWS Becomes an Even Bigger Growth Engine

AWS just posted its fastest growth rate in 18 quarters, but a $200 billion capital spending plan and deeply negative free cash flow are raising serious questions about whether Amazon can actually afford its own ambitions.

Published October 21, 2026, 12:00pm ET · 3 min read

Price Targets desk. Editor: Vandita Jadeja.

Amazon
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The 24/7 Wall St. price target for Amazon (NASDAQ:AMZN | AMZN Price Prediction) is $329.06. That is 31.62% above the $250 close on October 16. The stock gets a buy rating from our model with fairly high confidence.

An infographic titled 'AMZN 12-Month Price Prediction' by 24/7 Wall St. The 'THE CALL' section shows a price projection from $250 to $329.06, indicating a +31.62% gain, with a green 'BUY' recommendation and 70% confidence. The 'HOW WE GOT THERE' section includes a bar chart showing a Trailing-based Price (40%) of $250, an Analyst Target (60%) of $331.46, leading to a Final Weighted Price of $298.88. 'OUR ADJUSTMENTS' detail modifications from $298.88 to a Final Target of $329.06, listing positive factors like 247Factor x1.101, Bullish Consensus, and Strong Earnings Growth, and negative factors like Volatility (Beta 1.46) and Mega-cap Penalty (50%). The 'BULL CASE: WHAT COULD GO RIGHT' section lists factors like AWS Revenue Growth +37%, AI & Chips each >$25B run rate, and AWS Backlog $496B, with a target of $378.24. The 'BEAR CASE: WHAT COULD GO WRONG' section lists factors such as ~$200B Planned 2026 CapEx, TTM Free Cash Flow Negative -$7.6B, and Headline Earnings Inflated by Anthropic Gain, with a target of $283.26. The 'THE BOTTOM LINE' section reiterates a 'BUY' call to $329.06 (+31.62%) with a concluding statement.
24/7 Wall St.
Metric Value
Current Price $250
Price Target from 24/7 Wall St. $329.06
Upside/Downside 31.62%
Recommendation BUY
Confidence Level 70%

AMZN price target

My case rests on AWS. Revenue there grew 37% last quarter, the fastest rate in 18 quarters, and the backlog reached $496 billion. AWS is quickly becoming the main driver of Amazon’s valuation.

AWS Acceleration Collides With a Choppy October

Shares fell 4.74% over the past week and rose 1.64% over the past month. They are about flat over three months, up 0.04%, and up 8.31% year to date. The stock sits 12.95% below its 52-week peak of $287.20 and trades 27.55% above its low of $196.

Second-quarter revenue rose 19.6% to $200.61 billion, beating estimates by 2.12%. GAAP EPS came in at $5.75, lifted by a $53.4 billion Anthropic gain.

Comparable EPS of about $1.88 beat the $1.83 estimate. For the third quarter, Amazon guided to operating income of $22.5 billion to $26.5 billion, compared with $17.4 billion a year earlier.

Why Bulls See $378 Within Reach

AWS now has a $169 billion annualized run rate. Its AI and chips businesses have each passed $25 billion run rates. OpenAI committed to about 2 GW of Trainium capacity, and Anthropic to up to 5 GW.

CEO Andy Jassy said AWS could “very possibly be a trillion dollar annual revenue business for us in time.” Analysts agree: 16 rate it Strong Buy, 43 give it a Buy and none call it a Sell. Our bull case reaches $378.24.

AMZN analyst ratings

Cash Burn Risks That Could Derail the AWS Story

Amazon plans about $200 billion of capital spending in 2026, and trailing free cash flow has turned negative at -$7.6 billion. Headline earnings are also inflated by one-time Anthropic gains.

In fairness, management says servers break even in a little less than three years, and most AI capacity is signed to at least five-year terms. Our bear case of $283.26 still sits above today’s price.

How Amazon Stacks Up Against Microsoft and Alphabet

Microsoft (NASDAQ:MSFT) belongs here because Azure is AWS’s closest rival. Last quarter Azure grew 43%, and commercial bookings Microsoft has yet to recognize as revenue reached $678 billion. Even with faster cloud growth, Microsoft trades at a lower P/E than Amazon.

In both cloud and advertising, Alphabet (NASDAQ:GOOGL) competes with Amazon. Google Cloud grew 82%. However, its low P/E is flattered by a $99.03 billion equity gain.

Company P/E Cloud Growth
Amazon 35x 37%
Microsoft 29x 43%
Alphabet 15x 82%

Amazon carries a premium multiple, but that premium buys the largest cloud business plus advertising and retail. Compared with these peers, our target looks reasonable.

AWS Momentum Tips the Scale at $250

The 24/7 Wall St. price target of $329.06 comes with a buy rating at 70% confidence. The deciding factor is AWS reaccelerating on a very large base. Gains pile up if AWS growth remains above 30% and capital spending starts turning into backlog conversion.

Risks grow if free cash flow keeps falling into 2027 without a matching rise in AWS margins. On balance, the model shows more reward than risk at this price.

AMZN price scenario

Looking further ahead, here is where our model projects Amazon could trade, assuming current growth patterns continue.

Year Price Target from 24/7 Wall St.
2026 $262.59
2027 $326.83
2028 $386.75
2029 $466.71
2030 $519.42

These projections assume Amazon stays on its current strategic path. Results could beat them if Trainium demand exceeds expectations, or fall short if AI spending stops paying off.

Contact [email protected] for any questions or corrections.

Vandita Jadeja

Vandita Jadeja is a financial publisher with over a decade of experience writing about financial topics, including investment, savings, retirement, insurance and banking. Vandita is a Chartered Accountant who loves to debunk financial concepts for readers.

Her work has appeared on sites that include The Motley Fool, InvestorPlace, and Benzinga. She covers investing and focuses on stock picks and price prediction for 24/7 Wall St.

When not looking for the next stock investment opportunity, she can be found traveling, reading, chasing sunsets and enjoying her iced latte.

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