Strategy Stock Fell 15% in October: Is MSTR Crashing or Just Finding a Bottom?

Strategy just bought more bitcoin days after a brutal October selloff, even as Coinbase and MARA took far steeper losses. Whether that confidence signals a turning point or a deeper trap depends on one fragile part of the company's funding…

Published November 2, 2026, 3:04pm ET · 3 min read

Market Movers desk. Editor: David Moadel.

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Crypto-linked stocks sold off together in October. The largest corporate holder of Bitcoin (CRYPTO:BTC) held up better than its two closest peers. Strategy (NASDAQ:MSTR | MSTR Price Prediction) stock is at $133.07 in afternoon trading, up 2%. That small bounce follows a 15% decline for the stock in October.

An enterprise analytics software business still operates inside Strategy, but bitcoin is central to the company’s balance sheet. The company pays for its purchases by selling common stock, convertible notes and perpetual preferred “Digital Credit” securities. This structure gives its common shares larger exposure to bitcoin’s swings in both directions.

MSTR price target

Binance Breach and New Purchases Frame Strategy’s Month

Late in October, a security breach at Binance shook crypto-linked stocks. InvestorsHub reported on October 30 that hackers stole a record $6.36 billion from the exchange. Barron’s argued the same day that crypto investors should still worry about the impact for Strategy and other U.S.-listed names.

Strategy said on November 2 that it bought 811 more bitcoin for $65.5 million. In the same update, it disclosed that it repurchased $208.2 million of its preferred shares. Those moves suggest management still sees room to put capital to work after the selloff.

Coinbase and MARA Took Heavier October Losses

Both of Strategy stock’s closest peers fared worse over the same stretch. Coinbase Global (NASDAQ:COIN) stock is at $138.55 after a 23% drop in October, and it’s lower again. MARA Holdings (NASDAQ:MARA) stock is at $6.56 following a 40% plunge in October, and it’s also down.

That gap matters for the Strategy debate. Sector-wide pressure may explain part of its October decline, since the exchange and the miner fell further without sharing its preferred-stock funding model. The peer group’s weakness nonetheless shows how tightly all three names remain tied to crypto sentiment.

Three Different Ways to Ride the Crypto Cycle

Strategy is built to hold Bitcoin and issue securities backed by that position, with software as a secondary business. Coinbase runs a regulated exchange that makes transaction fees plus subscription and stablecoin revenue, and it’s expanding into prediction markets, derivatives and equities. That mix ties Coinbase to trading activity as much as to the direction of crypto prices.

MARA mines bitcoin and is steering its power assets toward artificial intelligence (AI) and high-performance computing (HPC) data centers. In its second-quarter shareholder letter, MARA described a plan to convert much of its owned mining capacity to AI computing. Mining keeps MARA directly exposed to bitcoin’s price, while the data center shift adds execution risk around leases and regulatory approvals.

Weighing Strategy Stock’s Bull and Bear Cases

The bull case rests on Strategy’s steady accumulation. It keeps adding bitcoin after the selloff, and its preferred buyback can be read as a sign of confidence in its funding. Executive Chairman Michael Saylor said he believes bitcoin is at the beginning of its next bull market. If bitcoin steadies, a stock that has already fallen this far could be closer to a bottom.

MSTR price scenario

Leverage grounds the bear case. Phong Le spoke on a February 5 webinar. Then Strategy’s CEO, he described the company as “levered and amplified Bitcoin.” With bitcoin at $76,843, further crypto weakness could hit the stock harder than the coin itself.

Strategy’s funding model also depends on demand for its stock and preferred shares, and that demand can fade when the shares fall. Saylor acknowledged as much on the same call. “When our equity trades weak, we don’t sell it.” Exchange security worries after the Binance breach could also weigh on crypto sentiment and, with it, on the company.

MSTR analyst ratings

What Could Settle the Strategy Debate

Support for the bull side would come from a steadier bitcoin price and continued demand for Strategy’s common and preferred offerings, while pressure on the bear side would build if crypto weakness deepens and the company’s capital raising slows. A fresh look at both will come with the company’s next earnings report.

The next test for Strategy is whether its funding engine can keep running if bitcoin stays under pressure. It could make sense for investors to stay cautious while the debate over its funding model plays out.

Contact [email protected] for any questions or corrections.

David Moadel

David Moadel is financial writer specializing in stocks, ETFs, options, precious metals, and Bitcoin. David has written well over 1,000 articles for leading online publications, helping investors understand markets, income strategies, and risk.His work has appeared in The Motley Fool, InvestorPlace, U.S. News & World Report, TipRanks, ValueWalk, Benzinga, Market Realist, TalkMarkets, Finmasters, 24/7 Wall St., and others.With a master’s degree in education, David has taught at the elementary, high school, and college levels. That teaching background shapes his writing style: clear, educational, and practical. David has also built a loyal social-media audience by providing trustworthy financial content on YouTube, X/Twitter, and StockTwits.

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