Retail

Amazon Shows Off New Prime Air Drone

Apple Inc. and SZ DJI Technology Co.

Amazon (NASDAQ: AMZN) added another piece of good news for investors who already have to be thrilled by its results so far this quarter. It released information on its Amazon Prime Drone:

We’re excited about Prime Air — a future delivery system from Amazon designed to safely get packages to customers in 30 minutes or less using small unmanned aerial vehicles, also called drones. Prime Air has great potential to enhance the services we already provide to millions of customers by providing rapid parcel delivery that will also increase the overall safety and efficiency of the transportation system. Putting Prime Air into service will take some time, but we will deploy when we have the regulatory support needed to realize our vision

On a more mundane note, e-commerce research on holiday sales so far show that the sector is in its way to another record. The NFR predicted 121 million people will shop online Cyber Monday.

But, there is nothing better than a 21st Century drone to excite the public

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From Amazon.com PR on the product

What will the Prime Air delivery vehicles look like?

We are testing many different vehicle designs and delivery mechanisms to discover how best to deliver packages in a variety of environments. We have more than a dozen prototypes that we’ve developed in our research and development labs. The look and characteristics of the vehicles will evolve over time.

Where are you building and testing?

We have Prime Air development centers in the United States, the United Kingdom and Israel. We are testing the vehicles in multiple international locations.

How will Amazon integrate Prime Air vehicles into the airspace?

We believe the airspace is safest when small drones are separated from most manned aircraft traffic, and where airspace access is determined by capabilities. To learn more, view our airspace proposals hereand here.

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