JC Penney Wants You to Buy Appliances on Black Friday
The front page of the Black Friday advertising supplement from J.C. Penney features a Samsung refrigerator, as well as deals on diamond jewelry, towels, small kitchen appliances and women's winter boots. Not a toy in sight.
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About a third of the front page of the 72-page Black Friday advertising supplement from J.C. Penney Co. Inc. (NYSE: JCP) is devoted to a 26-cubic foot Samsung refrigerator and a Hotpoint washer/dryer set. There are also front-page deals on diamond jewelry, towels, small kitchen appliances and women’s winter boots. Not a toy in sight.
J.C. Penney stores will open at 3:00 p.m. local time on Thanksgiving day, and the Black Friday deals are good until 5:00 p.m. on Friday.
The first toy does not appear until page 42 of the ad supplement, where J.C. Penney highlights its Disney-branded toys and apparel for kids.
J.C. Penney is promoting its Black Friday appliance deals with sales pricing of up to 40% off available right now. For example, a Samsung 24.6-cubic foot refrigerator (model #RF263BEAESR/AA), regularly priced at $2,399 is on sale for $1,394, a savings of 41%.
Other featured items include a 12-piece set of stainless steel cookware by Cooks priced at $29.99, a savings of $70 based on a sales price of $49.99 and $20 mail-in rebate offer. A 10-piece set of Cooks-brand cookware regularly priced at $200 will have a sale price of $79.99, along with a $20 mail-in rebate, reducing the final price to $59.99, a savings of 70% after all is said and done.
These items were typical of many items we looked at: sale pricing supplemented by a further mail-in rebate.
In electronics, J.C. Penney will be selling a Sharper Image 5.1 Bluetooth home theater system for $79, a savings of 47% from the regular price. No mail-in rebate though, and no coupon offer.
J.C. Penney released the ad Friday for users of its mobile app, or you can view a scanned version at BestBlackFriday.com.
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Paul Ausick has been writing for 247Wallst.com for more than a decade. He has written extensively on investing in the energy, defense, and technology sectors. In a previous life, he wrote technical documentation and managed a marketing communications group in Silicon Valley.
He has a bachelor's degree in English from the University of Chicago and now lives in Montana, where he fishes for trout in the summer and stays inside during the winter.
