Uber has begun a new promotion to get drivers in the United States. Among the benefits is that people can sign up to “be on the road in no time” through a process that takes only four minutes. The plan clearly makes it hard for Uber to have much quality control over new drivers.
According to a new promotion, being an Uber driver has three benefits. The first is that drivers “make great money.” Uber points out that the sum depends on how many hours drivers work. Drivers get paid weekly, and “your fares get automatically deposited.”
The next benefit is flexible hours. Drivers can drive whatever hours they want to. Probably drivers who elect to drive during light travel periods, like 1 a.m. to 5 a.m. will make less money that those who work during daylight and early evening hours.
Finally, the short sign-up process:
Sign up today and you’ll be on the road in no time. Plus, signing up takes less than 4 minutes. Don’t wait to start making great money with your car.
It is a good sign Uber needs new drivers, unless they are replacing others who want to leave. CNBC reported that the driver churn is tremendous:
Add to the list of problems at Uber: Driver retention. Only 4 percent of people who sign up to drive for the ride-hailing service are still driving a year later, according to a report in The Information.
The company’s accelerating driver drop off rate is partially due to increased competition from companies like Lyft. But the number one complaint among Uber drivers is the pay, according to undisclosed data seen by The Information. Many Uber drivers have complained about unfair compensation for long trips, and not being able to accept tips.
Few businesses have this kind of turnover in workers, even if those workers are independent contractors, as they are at Uber.
Uber has had its share of problems recently, from the dismissal of its CEO to complaints about sexual harassment to being banned from London. However, it may be able to get an army of new drivers, if they are willing to take the four minutes to sign up.