Fast Food Chains With the Best (and Worst) Service

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Source: 4028mdk09 / Wikimedia Commons

11. Starbucks
> 2017 ACSI score: 77
> 2016 ACSI score: 75
> Revenue: $21.3 billion
> Profits: $4.2 billion

While Starbucks’ score is below the average for fast food chains, the company managed to improve its customer service score from last year. In 2016 Starbucks received a score of 75. Whether you prefer to sip on a warm cup of Passion Tango tea or slurp down an icy Frappuccino, Starbucks has many Americans bustling through its doors daily. Yet the business’s customer service lags a bit in comparison to its financial success.

12. Burger King
> 2017 ACSI score: 77
> 2016 ACSI score: 76
> Revenue: $1.1 billion
> Profits: N/A

Burger King is one of three iconic fast food restaurants — alongside Tim Hortons and Popeyes — owned by Restaurant Brands International. The home of the Whopper did see a jump in ACSI score from 2016. Nevertheless, it still falls behind the average. Perhaps the young CEO of Restaurant Brands International, Daniel Schwartz, can help Burger King’s ACSI score rise again in the near future. The elimination of the Whopper advertisement on the Google Home — which backfired almost immediately– may also be advantageous to the restaurant’s likeability.

13. Wendy’s
> 2017 ACSI score: 76
> 2016 ACSI score: 76
> Revenue: $1.4 billion
> Profits: $129.6 million

Wendy’s Frosty may be irresistible, but its customer service is lagging behind. What’s more, the iconic burger chain’s recent 50-cent Frosty campaign, for some reason, needed a clarification. Some customers confused the summer’s half-price Frosty offering with an endorsement by artist 50 Cent. Wendy’s earned its highest score of 80 in both the years 2011 and 2013. Compared with other common fast food chains, Wendy’s store footprint is relatively small. There are only 6,537 restaurants around the world. McDonald’s and Burger King operate at least twice as many restaurants worldwide.

Source: Mike Baird / Wikimedia Commons

14. Taco Bell (Yum! Brands)
> 2017 ACSI score: 76
> 2016 ACSI score: 75
> Revenue: $2.0 billion
> Profits: $593.0 million

Of all the three fast food restaurants on this list owned by Yum! Brands, Taco Bell is the smallest with 6,064 restaurants spread across 22 countries. It’s easy to assume that all of Taco Bell’s options are toxic for your health with options like the Nacho Cheese Doritos Locos Tacos Supreme, where the taco shell is literally a giant Dorito. As part of its focus on healthier food, Taco Bell has recruited a registered dietitian that oversees the menu. R.D., Missy Schaaphok, developed the Power Menu which includes vegetarian and vegan ingredients. She also helped reduce sodium levels across the entire menu.

Source: Daniel Oines / Flickr

15. Pizza Hut (Yum! Brands)
> 2017 ACSI score: 76
> 2016 ACSI score: 77
> Revenue: $1.1 billion
> Profits: $370.0 million

Falling from its 2016 ACSI score of 77, Pizza Hut is now tied with Yum! Brands’ Taco Bell chain in customer satisfaction. Both restaurants rank behind KFC, another Yum! Brands restaurant, in overall customer satisfaction.

Yum! Brands wants to up Pizza Hut’s game with a $130 million investment. These finances will go toward upgrading equipment, improving restaurant technology and increased ad spending through 2018.