Special Report

Retailers Hiring the Most for the Holidays

Detailed Findings & Methodology

For many of the biggest names in American retail, the holiday shopping season is a critical time, accounting for a disproportionately large share of their total annual sales. For arts and crafts and holiday decoration retailer, Michael’s, the fourth quarter — which includes the holidays — accounts for 45% of the company’s operating income. For children’s store Toys R Us, the fourth quarter accounts for 40% of its annual revenue and the entirety of its profitability.

The holiday season includes two of the biggest shopping days of the year: Black Friday and Cyber Monday — the former a boon for brick-and-mortar retailers, and the latter for online retailers. Though Americans are still projected to do most of their shopping in physical stores and shopping malls nationwide, online stores are increasingly capture a larger market share.

E-commerce accounted for 10.6% of total retail sales in the 2016 holiday season. This year, it is projected to account for 12.0%.

The growing popularity of online shopping is also apparent in seasonal hiring patterns. No company is taking on more seasonal workers than e-commerce giant Amazon. The company recently announced plans to hire 120,000 additional workers to accommodate customers during the holiday months. The company transitioned thousands of seasonal employees into regular, full-time roles last year, and it anticipates this year will be no different.

Even traditional brick-and-mortar retailers are hiring thousands of temporary workers to meet demand for online orders exclusively. Macy’s, for example, is adding some 18,000 temporary workers to work in its distribution centers for orders placed online — 3,000 more than in 2016.

To determine the retailers hiring the most workers for the holidays, 24/7 Wall St. reviewed press releases related to hiring plans for the 2017 holiday season and related media coverage. Only companies with published figures related to the number of additional employees they plan to hire were included. Store counts include subsidiaries and are for the United States when available, and are noted if otherwise.