50 Most Valuable Brands in the World

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Source: Alibaba Group / Wikimedia Commons

35. Tmall
> 2019 brand value: $36 billion
> 2018-2019 brand value change: +0.0%
> Sector: Tech
> Country: China

This massive business-to-consumer e-commerce platform serves more than 600 million buyers in China’s $1 trillion online commerce market. Parent company Alibaba Group is currently on a three-year push to double Tmall’s transaction volume.

Source: ProArtWork / Getty Images

34. Bank of America
> 2019 brand value: $37 billion
> 2018-2019 brand value change: +10.2%
> Sector: Banking
> Country: United States

America’s second largest bank by total assets is also the country’s second most valuable banking brand after Wells Fargo. The bank recently warned that interest income growth will continue to slow, crimping bank profits, as the Federal Reserve will not likely raise interest rates for the year and the global economy cools.

Source: Public Domain / Wikimedia Commons

33. PetroChina
> 2019 brand value: $37 billion
> 2018-2019 brand value change: +18.0%
> Sector: Oil & gas
> Country: China

The publicly listed arm of state-owned China National Petroleum Corp (CNPC), PetroChina is China’s second largest and the world’s third largest oil producer by revenue, excluding wholly state-owned Saudi Aramco. PetroChina and ExxonMobil are currently planning a $53 billion oil megaproject in Iraq.

Source: TARIK KIZILKAYA / Getty Images

32. YouTube
> 2019 brand value: $38 billion
> 2018-2019 brand value change: +46.2%
> Sector: Tech
> Country: United States

The massive video streaming platform of Google parent Alphabet has emerged as a goliath in the user-generated video content space. The company and its so-called “YouTube creators” may soon have to grapple with EU rules that would hold tech platforms liable for hosting copyright violations.

Source: kickers / Getty Images

31. Starbucks
> 2019 brand value: $39 billion
> 2018-2019 brand value change: +21.1%
> Sector: Restaurants
> Country: United States

The world’s largest coffeehouse chain by revenue continues its global dominance with a recently reorganized loyalty program that has been embraced by its regular customers. The company also recently teamed up with Microsoft to deploy blockchain in its global coffee supply network.