50 Most Valuable Brands in the World

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30. Wells Fargo
> 2019 brand value: $40 billion
> 2018-2019 brand value change: -9.4%
> Sector: Banking
> Country: United States

America’s fourth largest bank by assets owns the most valuable U.S. banking brand. Wells Fargo recently beefed up efforts to comply with federal regulators after a whirlwind of scandals in recent years, including egregious behavior in mortgage originations and force-placed car insurance. Wells Fargo remains the top ranking American bank on this list despite a 9.4% dip in brand value in the last year.

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29. BMW
> 2019 brand value: $41 billion
> 2018-2019 brand value change: -3.1%
> Sector: Auto
> Country: Germany

In 2016, BMW lost its position as the world’s largest luxury car maker by sales volume to its German competitor Mercedes-Benz, but it remains one of the most valuable and recognized of all automotive brands, behind Mercedes-Benz, Toyota, and Volkswagen.

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28. NTT Group
> 2019 brand value: $42 billion
> 2018-2019 brand value change: +2.0%
> Sector: Telecoms
> Country: Japan

Nippon Telegraph and Telephone Corporation (NTT) is formulating a broad restructuring program after the company fell last year from fourth to fifth place among the world’s largest publicly traded telecommunications companies by profit.

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27. Volkswagen
> 2019 brand value: $42 billion
> 2018-2019 brand value change: +4.5%
> Sector: Auto
> Country: Germany

The marquee brand of German auto giant Volkswagen Group, the world’s second largest automotive company by revenue, is part of the VW’s ambitious Vision 2030 plan to release a raft of new electric vehicles, revamped Volkswagen brand models, and several all-new products

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26. Shell
> 2019 brand value: $42 billion
> 2018-2019 brand value change: +7.3%
> Sector: Oil & gas
> Country: Netherlands

Royal Dutch Shell is the world’s largest publicly traded oil and gas company by revenue that is not Chinese. Shell recently announced several strategic divestments and renewable energy acquisitions and announced significant investment in Brazil to access the country’s oil and gas auctions.