Your Toaster Costs More Than Ever. These Are the States Spending the Most on Home Goods

Special Report

Published: July 1, 2025 9:54 am

24/7 Wall St. Insights

Americans spent $1,434 per capita on home goods in 2023.
Spending on run varies widely from state to state, ranging from $1,068 to $1,767.
While home good expenditures correlates with overall cost of living, several outliers persist throughout the country.
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From sofas to smart TVs, Americans are dropping serious cash to outfit their homes — and the price tag depends heavily on where they live. Spending on furniture and home equipment has surged, and in some states, it’s become a major category of personal expenditure.

In 2023, Americans spent $616.6 billion on furnishings and durable housing equipment — anything from laptops to beds to washers to power tools — up 35.2% from 2018. Adjusted for population, Americans spent an average of $1,434 per capita on home goods in 2023. Per capita home goods spending varies widely across the country, ranging from just $1,068 in the lowest spending state to $1,767 in the highest. A closer look at the data reveals the states where people spend the most on home goods.

To determine the states spending the most on home goods, 24/7 Wall St. reviewed data on personal consumption expenditures from the Bureau of Economic Analysis. States were ranked based on annual personal expenditure on furnishings and durable housing equipment per capita in 2023. Expenditure totals were adjusted for population using data from the U.S. Census Bureau.

50. Mississippi

Personal home goods expenditure, adjusted for population: $1,068 per capita
Cost of living: -12.7% less than national average
Total home goods expenditure: $3.1 billion
Total population: 2.9 million
Other major spending categories: Gasoline and other energy goods, clothing and footwear, motor vehicles and parts, groceries, health care, food services and accommodations

49. West Virginia

Personal home goods expenditure, adjusted for population: $1,089 per capita
Cost of living: -10.2% less than national average
Total home goods expenditure: $1.9 billion
Total population: 1.8 million
Other major spending categories: Health care, gasoline and other energy goods, groceries, motor vehicles and parts, financial services and insurance, housing and utilities

48. Kentucky

Personal home goods expenditure, adjusted for population: $1,187 per capita
Cost of living: -9.5% less than national average
Total home goods expenditure: $5.4 billion
Total population: 4.5 million
Other major spending categories: Gasoline and other energy goods, health care, groceries, motor vehicles and parts, recreation services, food services and accommodations

47. New Mexico

Personal home goods expenditure, adjusted for population: $1,187 per capita
Cost of living: -9.6% less than national average
Total home goods expenditure: $2.5 billion
Total population: 2.1 million
Other major spending categories: Gasoline and other energy goods, food services and accommodations, motor vehicles and parts, groceries, housing and utilities, health care

46. Oklahoma

Personal home goods expenditure, adjusted for population: $1,205 per capita
Cost of living: -11.7% less than national average
Total home goods expenditure: $4.9 billion
Total population: 4.1 million
Other major spending categories: Motor vehicles and parts, gasoline and other energy goods, clothing and footwear, food services and accommodations, health care, recreational goods and vehicles

45. Iowa

Personal home goods expenditure, adjusted for population: $1,209 per capita
Cost of living: -11.2% less than national average
Total home goods expenditure: $3.9 billion
Total population: 3.2 million
Other major spending categories: Gasoline and other energy goods, motor vehicles and parts, groceries, recreational goods and vehicles, transportation services, health care

44. Alabama

Personal home goods expenditure, adjusted for population: $1,211 per capita
Cost of living: -10.0% less than national average
Total home goods expenditure: $6.2 billion
Total population: 5.1 million
Other major spending categories: Motor vehicles and parts, gasoline and other energy goods, clothing and footwear, recreational goods and vehicles, groceries

43. Michigan

Personal home goods expenditure, adjusted for population: $1,234 per capita
Cost of living: -5.8% less than national average
Total home goods expenditure: $12.4 billion
Total population: 10.0 million
Other major spending categories: Financial services and insurance, gasoline and other energy goods, recreational goods and vehicles, groceries, clothing and footwear, housing and utilities

42. Nebraska

Personal home goods expenditure, adjusted for population: $1,244 per capita
Cost of living: -9.6% less than national average
Total home goods expenditure: $2.5 billion
Total population: 2.0 million
Other major spending categories: Motor vehicles and parts, gasoline and other energy goods, financial services and insurance, health care, transportation services, recreational goods and vehicles

41. Missouri

Personal home goods expenditure, adjusted for population: $1,248 per capita
Cost of living: -8.2% less than national average
Total home goods expenditure: $7.7 billion
Total population: 6.2 million
Other major spending categories: Gasoline and other energy goods, motor vehicles and parts, financial services and insurance, health care, recreation services, transportation services

40. Georgia

Night skyline of Atlanta, Geor... by Free Public Domain Illustrations by rawpixel

Night skyline of Atlanta, Geor... (CC BY 2.0) by Free Public Domain Illustrations by rawpixel

Personal home goods expenditure, adjusted for population: $1,270 per capita
Cost of living: -3.3% less than national average
Total home goods expenditure: $14.0 billion
Total population: 11.0 million
Other major spending categories: Transportation services, clothing and footwear, groceries, motor vehicles and parts, gasoline and other energy goods, recreation services

39. Rhode Island

Personal home goods expenditure, adjusted for population: $1,275 per capita
Cost of living: +1.4% more than national average
Total home goods expenditure: $1.4 billion
Total population: 1.1 million
Other major spending categories: Transportation services, food services and accommodations, recreation services, groceries, housing and utilities, health care

38. Arkansas

Personal home goods expenditure, adjusted for population: $1,282 per capita
Cost of living: -13.5% less than national average
Total home goods expenditure: $3.9 billion
Total population: 3.1 million
Other major spending categories: Gasoline and other energy goods, financial services and insurance, clothing and footwear, recreational goods and vehicles, health care

37. Indiana

Personal home goods expenditure, adjusted for population: $1,300 per capita
Cost of living: -7.8% less than national average
Total home goods expenditure: $8.9 billion
Total population: 6.9 million
Other major spending categories: Health care, gasoline and other energy goods, motor vehicles and parts, recreational goods and vehicles, groceries

36. Maryland

Personal home goods expenditure, adjusted for population: $1,311 per capita
Cost of living: +4.0% more than national average
Total home goods expenditure: $8.1 billion
Total population: 6.2 million
Other major spending categories: Clothing and footwear, housing and utilities, recreation services, recreational goods and vehicles, transportation services, food services and accommodations

35. Minnesota

Personal home goods expenditure, adjusted for population: $1,312 per capita
Cost of living: -1.6% less than national average
Total home goods expenditure: $7.5 billion
Total population: 5.7 million
Other major spending categories: Recreational goods and vehicles, motor vehicles and parts, financial services and insurance, health care, gasoline and other energy goods, clothing and footwear

34. Ohio

Personal home goods expenditure, adjusted for population: $1,324 per capita
Cost of living: -8.2% less than national average
Total home goods expenditure: $15.6 billion
Total population: 11.8 million
Other major spending categories: Health care, recreational goods and vehicles, groceries, gasoline and other energy goods, recreation services

33. Louisiana

Personal home goods expenditure, adjusted for population: $1,342 per capita
Cost of living: -11.7% less than national average
Total home goods expenditure: $6.1 billion
Total population: 4.6 million
Other major spending categories: Motor vehicles and parts, health care, gasoline and other energy goods, clothing and footwear, food services and accommodations, financial services and insurance

32. Tennessee

Personal home goods expenditure, adjusted for population: $1,343 per capita
Cost of living: -7.5% less than national average
Total home goods expenditure: $9.6 billion
Total population: 7.1 million
Other major spending categories: Clothing and footwear, food services and accommodations, financial services and insurance, gasoline and other energy goods, motor vehicles and parts

31. Idaho

Personal home goods expenditure, adjusted for population: $1,345 per capita
Cost of living: -8.6% less than national average
Total home goods expenditure: $2.6 billion
Total population: 2.0 million
Other major spending categories: Recreational goods and vehicles, gasoline and other energy goods, motor vehicles and parts, housing and utilities, transportation services

30. Kansas

Personal home goods expenditure, adjusted for population: $1,353 per capita
Cost of living: -10.0% less than national average
Total home goods expenditure: $4.0 billion
Total population: 2.9 million
Other major spending categories: Groceries, motor vehicles and parts, financial services and insurance, health care, gasoline and other energy goods

29. Wisconsin

Personal home goods expenditure, adjusted for population: $1,363 per capita
Cost of living: -6.9% less than national average
Total home goods expenditure: $8.1 billion
Total population: 5.9 million
Other major spending categories: Gasoline and other energy goods, motor vehicles and parts, recreational goods and vehicles, financial services and insurance, health care

28. Hawaii

Personal home goods expenditure, adjusted for population: $1,367 per capita
Cost of living: +8.6% more than national average
Total home goods expenditure: $2.0 billion
Total population: 1.4 million
Other major spending categories: Groceries, food services and accommodations, housing and utilities, transportation services, recreation services, clothing and footwear

27. South Carolina

A Multitude of Evening Colors by fran.trudeau

A Multitude of Evening Colors (CC BY-SA 2.0) by fran.trudeau

Personal home goods expenditure, adjusted for population: $1,383 per capita
Cost of living: -6.8% less than national average
Total home goods expenditure: $7.4 billion
Total population: 5.4 million
Other major spending categories: Gasoline and other energy goods, motor vehicles and parts, clothing and footwear, groceries, housing and utilities, food services and accommodations

26. New York

Yellow taxis driving through the busy intersection of 5th Avenue and 23rd Street in Manhattan, New York City USA

Personal home goods expenditure, adjusted for population: $1,413 per capita
Cost of living: +7.6% more than national average
Total home goods expenditure: $27.7 billion
Total population: 19.6 million
Other major spending categories: Clothing and footwear, health care, financial services and insurance, food services and accommodations, transportation services, housing and utilities

25. Wyoming

Personal home goods expenditure, adjusted for population: $1,419 per capita
Cost of living: -9.2% less than national average
Total home goods expenditure: $828.6 million
Total population: 584,057
Other major spending categories: Financial services and insurance, clothing and footwear, motor vehicles and parts, gasoline and other energy goods, groceries, transportation services

24. Pennsylvania

Personal home goods expenditure, adjusted for population: $1,419 per capita
Cost of living: -2.5% less than national average
Total home goods expenditure: $18.4 billion
Total population: 13.0 million
Other major spending categories: Recreational goods and vehicles, financial services and insurance, health care, gasoline and other energy goods, clothing and footwear

23. Texas

Personal home goods expenditure, adjusted for population: $1,420 per capita
Cost of living: -2.8% less than national average
Total home goods expenditure: $43.3 billion
Total population: 30.5 million
Other major spending categories: Motor vehicles and parts, clothing and footwear, recreation services, financial services and insurance, food services and accommodations, recreational goods and vehicles

22. Virginia

Personal home goods expenditure, adjusted for population: $1,420 per capita
Cost of living: +0.7% more than national average
Total home goods expenditure: $12.4 billion
Total population: 8.7 million
Other major spending categories: Recreation services, clothing and footwear, housing and utilities, recreational goods and vehicles, groceries, food services and accommodations

21. Vermont

Personal home goods expenditure, adjusted for population: $1,427 per capita
Cost of living: -3.4% less than national average
Total home goods expenditure: $923.7 million
Total population: 647,464
Other major spending categories: Groceries, motor vehicles and parts, health care, food services and accommodations, recreation services, gasoline and other energy goods

20. South Dakota

Panorama of Rapid City, South Dakota, USA by Sopotnicki

Panorama of Rapid City, South Dakota, USA (Shutterstock.com) by Sopotnicki

Personal home goods expenditure, adjusted for population: $1,444 per capita
Cost of living: -11.9% less than national average
Total home goods expenditure: $1.3 billion
Total population: 919,318
Other major spending categories: Health care, recreation services, transportation services, clothing and footwear, food services and accommodations

19. Illinois

Rudy Balasko / Shutterstock.com by Rudy Balasko

Rudy Balasko / Shutterstock.com (Shutterstock.com) by Rudy Balasko

Personal home goods expenditure, adjusted for population: $1,451 per capita
Cost of living: -1.1% less than national average
Total home goods expenditure: $18.2 billion
Total population: 12.5 million
Other major spending categories: Clothing and footwear, transportation services, recreational goods and vehicles, financial services and insurance, food services and accommodations

18. North Dakota

Personal home goods expenditure, adjusted for population: $1,472 per capita
Cost of living: -11.4% less than national average
Total home goods expenditure: $1.2 billion
Total population: 783,926
Other major spending categories: Recreational goods and vehicles, health care, financial services and insurance, motor vehicles and parts, clothing and footwear

17. Maine

Personal home goods expenditure, adjusted for population: $1,480 per capita
Cost of living: -2.9% less than national average
Total home goods expenditure: $2.1 billion
Total population: 1.4 million
Other major spending categories: Groceries, gasoline and other energy goods, recreation services, food services and accommodations, motor vehicles and parts, health care

16. Montana

Personal home goods expenditure, adjusted for population: $1,485 per capita
Cost of living: -9.8% less than national average
Total home goods expenditure: $1.7 billion
Total population: 1.1 million
Other major spending categories: Motor vehicles and parts, groceries, recreation services, gasoline and other energy goods, transportation services, recreational goods and vehicles

15. Arizona

Personal home goods expenditure, adjusted for population: $1,487 per capita
Cost of living: +1.1% more than national average
Total home goods expenditure: $11.0 billion
Total population: 7.4 million
Other major spending categories: Housing and utilities, transportation services, food services and accommodations, motor vehicles and parts, recreation services

14. California

Personal home goods expenditure, adjusted for population: $1,488 per capita
Cost of living: +12.6% more than national average
Total home goods expenditure: $58.0 billion
Total population: 39.0 million
Other major spending categories: Clothing and footwear, recreation services, food services and accommodations, housing and utilities, transportation services, health care

13. Washington

Personal home goods expenditure, adjusted for population: $1,491 per capita
Cost of living: +8.6% more than national average
Total home goods expenditure: $11.7 billion
Total population: 7.8 million
Other major spending categories: Transportation services, recreational goods and vehicles, recreation services, housing and utilities, groceries

12. North Carolina

Personal home goods expenditure, adjusted for population: $1,514 per capita
Cost of living: -5.9% less than national average
Total home goods expenditure: $16.4 billion
Total population: 10.8 million
Other major spending categories: Recreational goods and vehicles, motor vehicles and parts, clothing and footwear, groceries, recreation services

11. Nevada

Personal home goods expenditure, adjusted for population: $1,514 per capita
Cost of living: -3.0% less than national average
Total home goods expenditure: $4.8 billion
Total population: 3.2 million
Other major spending categories: Groceries, recreation services, housing and utilities, food services and accommodations, financial services and insurance

10. Delaware

Wilmington Delaware skyline by Tim Kiser (User:Malepheasant)

Wilmington Delaware skyline (BY-SA 2.5) by Tim Kiser (User:Malepheasant)

Personal home goods expenditure, adjusted for population: $1,533 per capita
Cost of living: -0.7% less than national average
Total home goods expenditure: $1.6 billion
Total population: 1.0 million
Other major spending categories: Health care, food services and accommodations, gasoline and other energy goods, housing and utilities, clothing and footwear

9. Alaska

Personal home goods expenditure, adjusted for population: $1,555 per capita
Cost of living: +1.7% more than national average
Total home goods expenditure: $1.1 billion
Total population: 733,406
Other major spending categories: Health care, recreation services, recreational goods and vehicles, transportation services, food services and accommodations

8. Massachusetts

Personal home goods expenditure, adjusted for population: $1,562 per capita
Cost of living: +8.2% more than national average
Total home goods expenditure: $10.9 billion
Total population: 7.0 million
Other major spending categories: Transportation services, housing and utilities, financial services and insurance, health care, recreation services, food services and accommodations

7. Utah

Personal home goods expenditure, adjusted for population: $1,620 per capita
Cost of living: -5.0% less than national average
Total home goods expenditure: $5.5 billion
Total population: 3.4 million
Other major spending categories: Recreational goods and vehicles, motor vehicles and parts, transportation services, gasoline and other energy goods, housing and utilities

6. Connecticut

Personal home goods expenditure, adjusted for population: $1,633 per capita
Cost of living: +3.7% more than national average
Total home goods expenditure: $5.9 billion
Total population: 3.6 million
Other major spending categories: Financial services and insurance, transportation services, recreation services, housing and utilities, clothing and footwear

5. New Jersey

Personal home goods expenditure, adjusted for population: $1,657 per capita
Cost of living: +8.9% more than national average
Total home goods expenditure: $15.4 billion
Total population: 9.3 million
Other major spending categories: Clothing and footwear, housing and utilities, financial services and insurance, recreation services, health care

4. New Hampshire

Personal home goods expenditure, adjusted for population: $1,660 per capita
Cost of living: +5.3% more than national average
Total home goods expenditure: $2.3 billion
Total population: 1.4 million
Other major spending categories: Motor vehicles and parts, groceries, financial services and insurance, housing and utilities, clothing and footwear

3. Oregon

Personal home goods expenditure, adjusted for population: $1,662 per capita
Cost of living: +4.7% more than national average
Total home goods expenditure: $7.0 billion
Total population: 4.2 million
Other major spending categories: Recreational goods and vehicles, groceries, clothing and footwear, food services and accommodations, housing and utilities

2. Florida

Personal home goods expenditure, adjusted for population: $1,743 per capita
Cost of living: +3.5% more than national average
Total home goods expenditure: $39.4 billion
Total population: 22.6 million
Other major spending categories: Housing and utilities, financial services and insurance, food services and accommodations, recreational goods and vehicles, groceries

1. Colorado

Personal home goods expenditure, adjusted for population: $1,767 per capita
Cost of living: +1.4% more than national average
Total home goods expenditure: $10.4 billion
Total population: 5.9 million
Other major spending categories: Recreation services, housing and utilities, food services and accommodations, recreational goods and vehicles, clothing and footwear

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