How many iPhones did Apple sell last quarter (FQ4 2018)

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And at what average selling price (ASP)?


The unit sales estimates of the 18 analysts I’ve heard from so far—9 Wall Street pros and 9 independents—range from 46 million to 49.6 million, with an average of 47.9 million. Average selling prices (ASPs) range from $709 to $800, with an average estimated ASP of $746.

In other words, unit sales up single digits (2.7%), ASPs up more than 20%.

To put those numbers in context, check out the interactive charts below. Click on the second column to see the year-over-year growth (or shrinkage). Not seeing the first chart? Click here.

Not seeing the second chart? Click here.

Below: The individual analysts estimates, pros in blue, indies in green.

iPhone units asp q4 2018

Click to enlarge.

My take: Wait ’til you see the ASP estimates for Q1 2019!