Cars and Drivers

Tesla Europe Sales Collapse 30% in March

Tesla electric vehicles
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According to research firm JATO Dynamics, Tesla Inc. (NASDAQ: TSLA) sales across 28 European nations decreased by 30% in March to 27,828. The pace of the decline was slightly less than in the first quarter, when Tesla’s sales dropped 38% to 53,237. Volkswagen led battery electric vehicle (BEV) sales for the quarter with 65,679 units, up 157%.

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The same research showed 240,891 BEVs registered in the first quarter. That gave BEVs an impressive 17% of all new cars registered across the 28 countries. Felipe Munoz, Global Analyst at JATO Dynamics commented: “March was a momentous month for BEV registrations in Europe indicating that the positive response we are seeing to the continually broadening offer is finally having a real impact on the overall market.”

Two models primarily drove VW’s March BEV success. Sales of the ID.4 were up 57% to 7,675. Sales of the ID.7 rose 986% to 7,438.

These are the top 10 selling BEVs in Europe in March:

  • Volkswagen (65,679)
  • Tesla (53,237)
  • BMW (46,557)
  • Audi (34,739)
  • Renault (31,880)
  • Kia (28,950)
  • Mercedes (28,375)
  • Skoda (26,579)
  • Peugeot (24,397)
  • Volvo (22,810)

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