The cheapest fund on the shelf still has a price tag. Vanguard S&P 500 ETF (NYSEARCA:VOO) charges almost nothing, brags about it constantly, and just crossed $1 trillion in assets. The real…
You open your brokerage app, stare at a dozen tabs of analyst ratings, and realize you have spent another Saturday morning trying to pick winners. You aren’t a day trader. Instead, you…
Three of the largest U.S. equity index funds on the market look like clones at first glance. Vanguard 500 Index Fund ETF (NYSEARCA:VOO), iShares Core S&P 500 ETF (NYSEARCA:IVV), and Schwab U.S.…
The iShares Core S&P 500 ETF (NYSEARCA:IVV) and Vanguard’s S&P 500 fund are the two most commonly recommended core holdings in American retirement accounts, and the honest verdict is that picking between…
If you are choosing between Vanguard 500 Index Fund ETF (NYSEARCA:VOO) and iShares Core S&P 500 ETF (NYSEARCA:IVV), the index is the same. Both track the S&P 500. Both charge 0.03% in…
If you want the simplest, cheapest way to own the U.S. stock market inside a Fidelity account, the Fidelity 500 Index Fund (NASDAQ:FXAIX) is the default answer. FXAIX tracks the S&P 500…
State Street’s 2026 Global ETF Outlook puts a stake in the ground on page 20: the first $1 trillion ETF will land this year. The frontrunner is the Vanguard 500 Index Fund…
State Street’s 2026 Global ETF Outlook calls for $2.1 trillion of US ETF inflows this year, with the lion’s share flowing into three core funds: Vanguard S&P 500 ETF (NYSEARCA:VOO), iShares Core…
The Vanguard S&P 500 ETF (NYSEARCA:VOO) surged back over $650 quickly after the ceasefire went into effect and has held at that level after it was extended. The question now is whether or not…
With the VIX sitting near 19 after a sharp pullback from a March spike above 31, and the Fed holding rates steady at 3.75% after cutting 75 basis points over the prior…
A 22.41% dividend yield draws immediate attention from income-focused investors. The reality with Defiance S&P 500 Target Income ETF (NYSEARCA:SPYT) is more complicated: that income comes with a structural ceiling on your…
A 401(k) balance that looks healthy on paper can still be quietly shrinking in real terms, and most account holders never notice until years have passed and the compounding damage is already…
Most large-cap growth investors default to QQQ or VUG and never look back. That instinct is reasonable, but it has cost them returns over the past year. Fidelity Fundamental Large Cap Growth…
SPDR S&P 500 ETF Trust (NYSEARCA:SPY) out of habit. It was the first U.S. ETF, it dominates options trading, and its name recognition is unmatched. But for investors simply buying and holding…
In Q4 2025, a wave of institutional investors, including hedge funds linked to Israel Englander’s Millennium Management, accumulated significant positions in IVV, SPY, and QQQ, reinforcing broad conviction in S&P 500 exposure…
Trey Thoelcke 
