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Friday's Top Analyst Upgrades and Downgrades: AMD, Apple, Best Buy, Costco, Intel, KCS, Nikola, Plug Power, Salesforce and More

Plug Power Inc. (NASDAQ: PLUG): BTIG Research started coverage with a Buy rating and a $40 price target. The consensus price objective is $47.31, and the last trade to hit the tape Thursday was reported at $29.93. The shares are up over 3% in Friday’s premarket action.

Rocket Companies Inc. (NYSE: RKT): This was named as the Zacks Bear of the Day stock. The analyst wonders whether this mortgage lending stock came too far too fast. Shares last closed at $18.35, and the consensus price target is $21.33.

Salesforce.com Inc. (NYSE: CRM): Moness Crespi & Hardt raised the $275 price target on the software giant to $290. The consensus target is $274.38, and Thursday’s closing print was $225.83.

Titan Machinery Inc. (NASDAQ: TITN): Stephens upgraded the shares to Overweight from Equal Weight and also raised the price target to $40. The consensus target is $32.67. The last Thursday trade came in at $31.67 per share.

Ulta Beauty Inc. (NASDAQ: ULTA): Telsey Advisory raised the price target on the cosmetic retaining leader to $400 from $375, and it also maintained an Outperform rating on the stock. The consensus price target is just $346.50. The stock ended Thursday’s trading session at $328.36.

XPO Logistics Inc. (NYSE: XPO): Zacks named this as the Bull of the Day. The firm said that Wall Street is getting excited about this shipping and logistics stock after a very strong first-quarter earnings report. Shares most recently closed at $145.69 and have a consensus price target of $157.86.


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Thursday’s early top analyst upgrades and downgrades included Airbnb, CrowdStrike, DoorDash, Ford, Intuit, Lumber Liquidators, Occidental Petroleum, T-Mobile, Twilio, Uber and UBS. Analyst calls seen later in the day were on Chipotle Mexican Grill, Dick’s Sporting Goods, Nvidia and more.