Our 24/7 Wall St. Price Target for Apple (NASDAQ:AAPL | AAPL Price Prediction) is $336.98 over the next 12 months, pointing to 9.4% upside from the current $308.30. We rate shares a BUY with high (90%) confidence. A foldable iPhone is a real positive catalyst, and we treat $400 as a 2029 to 2030 story on realistic timing.
24/7 Wall St. Price Target Summary
| Metric | Value |
|---|---|
| Current Price | $308.30 |
| 24/7 Wall St. Price Target | $336.98 |
| Upside | 9.4% |
| Recommendation | BUY |
| Confidence Level | 90% |
An iPhone Cycle Firing on All Cylinders
Apple is up 42.3% over the past year and 13.3% YTD, trading roughly 3% from its 52-week high of $317.40. Q2 FY26 delivered $111.18 billion in revenue (+16.6% YoY) and EPS of $2.01, beating the $1.94 estimate. iPhone revenue hit $56.99 billion and Services set another all-time record at $30.98 billion. Tim Cook cited “extraordinary demand for the iPhone 17 lineup“. That marks eight straight quarters of EPS beats, with the board authorizing a fresh $100 billion buyback alongside a 4% dividend hike to $0.27 per share, the company’s 14th straight annual dividend increase amid a trifecta of cash flow, management shuffle and seemingly insatiable demand for its iPhone.
How We Calculated $336.98
Our proprietary model blends multiple valuation approaches with factor-based adjustments. We weigh a trailing P/E-derived price of $302.93, a forward P/E-derived price of $284.10, and the $315.09 analyst consensus target at a 30% weight, producing a pre-adjustment weighted price of $297.16.
Our proprietary 247Factor multiplier of 1.134 reflects technology sector momentum, 63% bullish analyst consensus, 21.8% YoY earnings growth, and proximity to the 52-week high. A mega-cap dampening adjustment (50% reduction on a $4.25 trillion market cap) prevents the model from running toward $400 in a single year.
The Case for $400 and a Foldable iPhone
The foldable is the marquee catalyst. Per Nikkei Asia, Apple plans to launch five new iPhones into early 2027, including roughly 10 million foldable units. Against total 2026 iPhone production of about 220 million, that represents just under 5% of the mix at a premium average selling price (ASP) that could disproportionately lift revenue and gross margin. Q2 gross margin expanded to 49.3%, well above the aforementioned 46% floor that would concern bears. Polymarket traders assign 87.5% probability to a foldable shipping before 2027. Bank of America maintains a Buy with a $380 price target, and the high end of Wall Street reaches $400. Our bull case one-year target is $352.13, and the five-year bull case is $458.80, with $400 first breached by January 2029 at $396.48.
What Could Go Wrong
Memory costs are rising, and Apple negotiates with two banned Chinese RAM suppliers to secure inventory. Management flagged “significantly higher memory costs” ahead. The Supreme Court agreed to hear the Epic Games App Store contempt case, and an adverse ruling on the 27% external payment fee could reset Services economics. Bears note that R&D acceleration is compressing near-term margins even as it funds the foldable and AI roadmap, and question whether the long-term payoff justifies the current multiple. Our bear-case one-year scenario lands at $290.08.
Our Take on Apple Here
The 24/7 Wall St. Price Target of $336.98 and BUY rating rest on double-digit revenue growth across every geography, a Services record streak, and a credible foldable catalyst priced at only 56.9 composite sentiment. The bullish thesis strengthens if Apple executes the 2027 foldable launch and Services holds double-digit growth. The thesis weakens if memory costs compress gross margin below 46% or the App Store ruling breaks against Apple. On balance, the setup skews constructive.
The consensus supports the constructive view. Thirty-eight analysts covering the current fiscal year project $478.12B in revenue, up 14.89% from $416.16B a year ago, with the high estimate reaching $485.35B. The current June quarter alone is expected to deliver $108.9B, a 15.81% year-over-year jump from $94.04B, suggesting momentum is already building before the foldable ships. The September quarter, historically Apple’s iPhone launch window, carries a $114.22B consensus estimate, up 11.47% year over year, which would capture early foldable demand if the timeline holds.
Looking into 2027, the 41-analyst consensus sits at $520.42B, though the high estimate stretches to $594.86B, a range that likely reflects uncertainty around foldable adoption rates and the ASP lift a premium device at scale could deliver.
Apple Price Prediction 2026-2030
Under the base case, AAPL crosses $400 by January 2030.
| Year | 24/7 Wall St. Price Target |
|---|---|
| 2026 | $336.98 |
| 2027 | $362.70 |
| 2028 | $390.55 |
| 2029 | $421.30 |
| 2030 | $442.23 |
These projections assume Apple executes on iPhone, Services, and its 2027 foldable launch. Significant upside or downside could result from an App Store regulatory reset or a step-change in AI monetization.
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