Amazon (NASDAQ:AMZN | AMZN Price Prediction) subsidiary Zoox is expanding its fully driverless robotaxi service to San Francisco and Las Vegas, according to a Reuters report, putting it on a direct collision course with Tesla’s autonomous vehicle ambitions in two high-profile markets.
Zoox Is Expanding Its Footprint
Zoox has been methodically building its footprint: the unit launched its first fully autonomous ride-hailing service in Las Vegas and has been testing vehicles across multiple U.S. cities. Critically, Zoox operates with no safety driver, while Tesla is only beginning to remove safety monitors as of January 2026. Last November, prediction markets assigned as high as 57% odds that Tesla would launch robotaxis in California by June 30. That never materialized.
Tesla’s Las Vegas expansion is part of its planned H1 2026 Robotaxi rollout, but the competitive timeline is tightening. Tesla shares traded around $340.62 on Monday, Aug. 17, down 22.25% year to-date, and analyst conviction is thin: only 44% of analysts are bullish, with 17 Hold ratings and eight Sell or Strong Sell ratings. Reddit sentiment on TSLA sits at a bearish 33.37. Meanwhile, Amazon trades around $261.68 with a consensus analyst target of $280.47 and 63 Buy ratings against just four Hold ratings.
What to Watch For Next
Investors should watch whether Tesla can accelerate its driverless transition before Zoox establishes brand recognition in Las Vegas and the Bay Area. A recently published 24/7 Wall St. analysis examines a scenario where Tesla’s stock could fall 70% if its autonomous vehicle lead erodes faster than the market expects. The autonomous race is no longer Tesla’s to lose alone.
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