What BofA and Morgan Stanley Are Saying About Apple (AAPL) Stock in August

Apple (NASDAQ:AAPL | AAPL Price Prediction) is traded around $304.52 on Monday, Aug. 17, up 12.36% year to date, even as Wall Street grows increasingly confident that a foldable iPhone is coming before year-end. Here is what two closely followed Apple analysts are saying, and what it means for the stock today.

The Timeline Wall Street Is Working With

Both Bank of America and Morgan Stanley have converged on a similar product roadmap: a foldable iPhone alongside a refreshed Pro model arriving in September 2026, with base, Air and entry-level ‘e’ variants following in the first half of 2027. That sequencing matters because it shapes how much of the foldable revenue cycle will actually land in Apple’s fiscal 2026 results.

Prediction markets are already pricing in a high probability of this happening. On Polymarket, the “Will Apple release a foldable iPhone before 2027?” contract is trading at 0.81, implying an 81% crowd probability of a public launch by Dec. 31, 2026. That market has seen $100,556 in total volume, with $29,070 traded in the past week alone, signaling genuine conviction rather than thin speculation.

BofA on Margins, Morgan Stanley on Demand

Bank of America’s primary concern centers on margin impact. Foldable displays carry meaningfully higher component costs than standard OLED panels, and BofA flags that the gross margin profile of a first-generation foldable could weigh on the Services-driven margin expansion story Apple has built over the past three years. Apple reported strong operating margins on a trailing basis, and any dilution from premium hardware costs would be closely watched.

Morgan Stanley takes a more demand-focused view. The firm’s latest survey work points to 12% year-over-year growth in iPhone production, with overall iPhone demand described as strong. A foldable at a premium price point, likely above $1,500, could serve as an upgrade catalyst for Apple’s highest-value customers without cannibalizing core iPhone volumes. Morgan Stanley holds a Moderate Buy rating on the stock.

Risk/Reward at Current Prices

The consensus analyst price target sits at $330.53, or more than 8% higher than where shares are currently changing hands. Apple trades at a forward P/E of 29x, supported by a record Q1 FY2026 that delivered $143.76 billion in revenue and EPS of $2.84. China iPhone sales are running 23% higher over the first nine weeks of 2026, removing one of the market’s biggest overhangs.

The key variable analysts are watching is whether Apple can protect gross margins on the foldable’s launch quarter. If BofA’s margin concerns prove overstated and Morgan Stanley’s demand thesis holds, the September launch window could become a meaningful re-rating catalyst heading into fiscal 2027.

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