This Magnificent Seven Stock Could Reach a New All-Time High

AWS just posted its fastest growth in 18 quarters and CEO Andy Jassy is talking about a trillion-dollar revenue business, yet the stock sits well below where our model says it should be trading.

Published September 27, 2026, 9:30am ET · 2 min read

Price Targets desk. Editor: Vandita Jadeja.

This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them.

A close-up, angled view of the upper portion of a modern, curved building featuring the dark grey 'amazon' logo with its signature orange arrow underneath. The building has a facade of blue-tinted glass windows framed by grey supports, set against a clear blue sky.
The prominent Amazon logo on a modern corporate building reflects the company's strong market presence as its stock is predicted to reach new all-time highs. © Andrei Stanescu / Getty Images

Amazon (NASDAQ: AMZN | AMZN Price Prediction) trades at $247.95. Our 24/7 Wall St. price target is $326.19 over 12 months, implying 31.41% upside and fresh all-time-high territory. Recommendation: Buy with 70% confidence. AWS is reaccelerating, advertising is compounding, and the model sees meaningful room above consensus.

An infographic titled 'Amazon (AMZN) 12-Month Price Prediction. Our Price Target.' The top section, 'THE CALL,' shows the Current Price of $247.95, an arrow pointing to a Price Target of $326.19, with a +31.41% Upside and a 'BUY' recommendation. Confidence Level is High (70%). Below, 'HOW WE GOT THERE' explains the valuation. 'VALUATION COMPONENTS (WEIGHTED)' shows 'Weighted Price Before Adjustments: $296.81' from 'Trailing-Based Price: $248.22 (40% Weight)' and 'Analyst Target Price: $329.20 (60% Weight)'. 'OUR ADJUSTMENTS' shows 'Base Price: $296.81' adjusted by '247 Wall St. Adjustment: +247Factor: 1.099' to arrive at the 'Final Price Target: $326.19'. The 'BULL CASE: What Could Go Right' section lists positive factors: AWS reaccelerating at +36.7% YoY growth in Q2, AI and Custom Chip businesses annualized revenue >$25 billion, and Advertising Services compounding at +26% YoY, leading to a Bull Case Target of $375.02 (+51.08%). The 'BEAR CASE: What Could Go Wrong' section lists risks: Capital intensity of $54.2B Q2 capex, $200B planned FY2026; Free cash flow TTM negative (-$7.6 billion); and High P/E of 35. The Bear Case Target is $281.25 (+13.31%). The final section, 'THE BOTTOM LINE,' reiterates 'BUY Price Target: $326.19 (+31.41% Upside)' and states the model sees meaningful room above consensus, driven by AWS reacceleration and AI monetization.
24/7 Wall St.
Metric Value
Current Price $247.95
24/7 Wall St. Price Target $326.19
Upside 31.41%
Recommendation BUY
Confidence Level 70%
AMZN price target

AWS Reacceleration Is Rewriting the Narrative

Shares are up 7.42% year to date and 12.34% over the past year, though they have slipped 5.39% over the last month.

The catalyst behind the underlying strength was Q2 FY2026, reported July 30, 2026. Revenue of $200.6 billion grew 19.62% year over year, AWS jumped 36.7% (its fastest growth in 18 quarters), and advertising climbed 26% to $19.8 billion. CEO Andy Jassy said “AWS is booming right now,” and the AWS backlog now sits at $496 billion.

Why Bulls See a Breakout Above $375

The bull case centers on AI monetization. AWS AI revenue and Amazon’s custom chip business each cleared $25 billion annualized run rates with triple-digit growth.

Jassy said AWS could “very possibly be a trillion dollar annual revenue business for us in time.” The bull scenario points to $375.02, a 51.08% gain. Wall Street consensus is $329.20 with 59 buy or strong-buy ratings versus 2 holds.

AMZN analyst ratings

What Could Go Wrong

Capital intensity is the counterweight. Amazon spent $54.2 billion on capex in one quarter and guided to roughly $200 billion for 2026. Trailing free cash flow is -$7.6 billion.

Bears cite a trailing P/E of 35 as leaving little cushion if AWS growth cools. Jassy countered that servers break even in less than three years and data centers monetize for 30-plus years. The bear case still projects $281.25, a 13.31% gain.

AMZN price scenario

How Amazon Compares to Microsoft, Alphabet, and Walmart

Microsoft (NASDAQ: MSFT) is the closest cloud comparable. Azure grew 43% last quarter and trades at a P/E of 28.

Alphabet (NASDAQ: GOOGL) posted the highest cloud growth of the group at 82%, yet trades at just 15 times earnings.

Walmart (NYSE: WMT) is the retail counterweight, growing eCommerce 23% but priced at a P/E of 40.

What to Watch Next

The $326.19 target with a buy recommendation and 70% confidence reflects real conviction. The bullish thesis strengthens if AWS growth holds at 35% or better through Q3 and Bedrock spend climbs. It weakens if free cash flow deteriorates without visible AI capex monetization. The AWS reacceleration is the primary factor supporting the model’s constructive stance.

The buildout behind that AWS backlog has to be powered, cooled, and networked by someone, and we profiled seven companies riding that infrastructure wave in a free report you can grab here.

Amazon Price Prediction 2026-2030

Year 24/7 Wall St. Price Target
2026 $259.80
2027 $325.94
2028 $403.48
2029 $444.45
2030 $500.74

These projections assume Amazon continues executing on AWS and AI monetization. Significant upside or downside could result from the pace of AI infrastructure returns and consumer-spending trends in the core Stores business.

Contact [email protected] for any questions or corrections.

Vandita Jadeja

Vandita Jadeja is a financial publisher with over a decade of experience writing about financial topics, including investment, savings, retirement, insurance and banking. Vandita is a Chartered Accountant who loves to debunk financial concepts for readers.

Her work has appeared on sites that include The Motley Fool, InvestorPlace, and Benzinga. She covers investing and focuses on stock picks and price prediction for 24/7 Wall St.

When not looking for the next stock investment opportunity, she can be found traveling, reading, chasing sunsets and enjoying her iced latte.

All articles →