What the Apple Online Store Outage Means Financially (AAPL, AMZN, EBAY)

Apple Inc. (NASDAQ: AAPL) is supposed be invincible.  Apparently, as your size grows your problems can grow as well.  Apple’s Online Store website is down. is the failed site at the moment.  The “Apple Retail” search segment is not affected and the iTunes site seems to be working fine as well.  In fact, the “iTunes” on Facebook link claims a whopping 16,532,960 “Like” notices.

Before you hit the panic button, keep in mind that outages occur.  It has happened in many cases at Inc. (NASDAQ: AMZN) and at eBay Inc. (NASDAQ: EBAY).  Store outages have also been seen at most other retailers from time to time.

Unless the problem persists or unless there is a ‘event risk’ association, there will be no damage to Apple from this.  It is sad to just have to accept interruption but the long and short of it is that “S%$# happens” even for a great company like Apple.

Loyal buyers rarely defect from a company just because of a temporary outage even if that seems counterintuitive.

To prove the point that “it does not matter” we have Apple stock up 0.87% at $383.78 and the NASDAQ is up 0.84% at the same time.


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