When I clicked on the link to Fuse Science, Inc. (OTC: DROP), the browser informed me that the page was in Russian and asked me if I wanted a translation. Since the language appeared to be English I clicked ‘nope’, but sentences like this made me wonder if I’d made the right choice: “What use to require consuming an 8 oz energy drink can be done with safer formulations and faster results in a single drop.” Who are these guys?
The short answer is that they are the latest sponsor for golfer Tiger Woods. For an undisclosed sum, Fuse has secured the right to put its name on Woods’ bag, one of the most prominent space on the human billboards that professional athletes in sports like golf and auto racing have become.
Fuse currently makes an energy product that it claims is absorbed directly through tissues in the mouth, bypassing the consumer’s gastrointestinal tract and producing “almost immediate effects.” In the press release announcing the sponsorship, the company said that Woods would “represent the Fuse Science technology, intellectual property, unique delivery system, and future products to be developed in the sports nutrition and energy categories.”
Woods has not had a sponsor’s name on his bag for two years, after AT&T (NYSE: T) dropped the golfer following revelations about a number of extra-marital affairs.
Until this month, Fuse Science was known as Double Eagle Holdings Ltd. According to Yahoo! Finance, the company is based in Miami and was founded in 1985. And, by the way, none of the officers’ names is obviously Russian.
Fuse Science’s shares are up in the over-the-counter market today by more than 4%, to $0.40.
Paul Ausick
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