Is It Finally Time for Shopify Stock to Pull Back?

Shopify’s stock has had an incredible run and might still have more upside as the company recently shored up its balance sheet with a secondary stock offering.

Published May 28, 2020, 8:00am ET · 4 min read

A close-up photograph of a backlit Shopify logo mounted on a brown wall. The logo features a bright, translucent green shopping bag icon with a solid white 'S' in its center, positioned to the left of the word 'Shopify' spelled out in illuminated white 3D letters.
The illuminated Shopify logo, featuring its signature green shopping bag and white lettering, symbolizes the company's prominent position in the e-commerce landscape. This visual underscores Shopify's ongoing evolution as it explores advancements like AI to reshape how merchants connect with customers. © opengridscheduler / Flickr

After Shopify (NYSE: SHOP | SHOP Price Prediction) was touted as the next Amazon (NASDAQ: AMZN), it was hard not to pay attention to the stock. With practically all analysts covering the company, Shopify stock is incredibly visible. However, the e-commerce platform provider recently pulled off a clever move that not too many investors caught.

In this pandemic market, cash is king, and companies are racing to raise funds to fortify their balance sheets–many through debt offerings. Shopfiy took a different approach.

Secondary Swing for the Fences

As Shopify stock hit all-time highs earlier this month–and continues to push higher–the company conducted a secondary offering to raise capital at a premium valuation. This offering accomplished a few key goals for Shopify.

First, the company was able to raise capital to shore up the balance sheet. Although there wasn’t a real question of whether or not Shopify would survive this pandemic (it will), the extra cash doesn’t hurt its value proposition. Also, by raising this cash through equity, as opposed to debt, the balance sheet is further preserved.

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As for the specifics, Shopify offered a total of 2.13 million shares of Class A common stock for $700 per share. The underwriters had an over-allotment option for an additional 277,500 shares. The entire secondary offering was valued at up to $1.68 billion.

Citigroup and Credit Suisse acted as the book-running managers, and Canada’s National Bank Financial acted as the co-manager for the offering.

As expected, Shopify intends to use the net proceeds from the offering to strengthen its balance sheet, providing flexibility to fund its growth strategies. In the meantime, Shopify intends to invest the proceeds in short-term, investment grade, interest bearing instruments, or hold them as cash.

Investors may have been caught up in Shopify’s collaboration with Facebook (NASDAQ: FB); at least most investors were, as reflected in Facebook’s stock.

As it stands, Shopify’s stock has outperformed the S&P 500 and Dow Jones industrial average. The stock is up 93% year to date compared to the S&P and Dow, which are still down 7% and 12%, respectively. Shopify has a market cap of roughly $80 billion.

Lagging Analysts

Despite Shopify’s outperformance throughout this pandemic, a couple of analysts released reports that were less than positive. It begs the question, are these analysts correct? Will Shopify pull back after this incredible run, even with pandemic concerns abating?

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SunTrust Robinson Humphrey reiterated a Hold rating and raised its price target to $700 from $585. Note that this price target is exactly where Shopify priced its secondary offering. If anything, this could be a price floor.

In the report, SunTrust noted that despite the negative trends that unfolded in March, the first quarter was relatively strong and more importantly, trends in April reflected improvement with some pockets of outright strength.

Although macro uncertainty, downselling and merchant weakness could persist, SunTrust believes that a quickening shift to online sales, among other factors, could accelerate Shopify’s growth. However, the firm believes that this will not be fully realized until 2021; hence the Hold rating.

SunTrust might be on the sidelines for Shopify currently, but in the longer term, the firm sees continued growth.

Separately, Wedbush reiterated a Neutral rating with a $550 price target. This brokerage firm continues to view Shopify as positioning itself to be a core retail OS, not just an e-commerce platform. This development comes with an accelerated pace of product launches, like the Shop consumer-facing app, and the new point of sale (POS) solution.

Shopify POS Plus is a centerpiece of Shopify’s strategy as it brings more brick and mortar retail onto its platform during the pandemic. With an ability to integrate physical retail and Shopify’s e-commerce platform, as well as cross-platform sales, like order online for pickup in-store and curbside pickup, POS is a key step to becoming a true omnichannel platform. And with pressure on shipping channels and fulfillment during Covid, the investment in POS Plus  becomes even more important.

All this seems positive and Wedbush is definitely upbeat about  Shopify’s future. However, the firm sees the current valuation as pricing in the opportunity more than anything else; hence the Neutral rating.

It’s relatively easy to stay on the sidelines for Shopify, especially after the stock has seen astronomical growth over the past few years. Also considering market headwinds with the pandemic, staying neutral on high-growth companies is prudent. However, Shopify has been known to beat expectations again and again.

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Chris Lange

Chris Lange is a financial and geopolitical writer with more than a decade of experience covering a myriad of topics. He has published thousands of articles for 24/7 Wall St., with past coverage focused heavily on stocks, IPOs, healthcare, defense, global affairs, and technology.

His work has been quoted, or referenced by a number of outlets including Business Insider, USA Today, Yahoo Finance, MSN, The Motley Fool, and many other publications. A graduate of Southwestern University, he studied business with a focus on investments and has previous experience in banking and startups.

When not reading or writing the news, he is following his passion for Lacrosse, playing chess, or building solar projects with his dad.

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