Special Report

100 Best Small Companies in America


  • Revenue: $857 million
  • Market Cap: $1.3 billion
  • CEO: Truesdale, Anthony
  • Industry: Specialty Retail
  • Headquarters: North Bergen, New Jersey
  • Year Founded: 1977
  • Ticker: VSI (get quote)

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Vitamin Shoppe, Inc., through its subsidiaries, operates as a specialty retailer and direct marketer of nutritional products in the United States. It offers vitamins, minerals, herbs, and homeopathic remedies; specialty supplements, such as fish oil, probiotics, glucosamine, and Co Q10; and sports nutrition and weight management products, as well as natural bath and beauty, pet supplements, and options for a home. The company sells its products under its Vitamin Shoppe, BodyTech, True Athlete, and Optimal Pet brands, which include products such as Ultimate Man, Ultimate Women, Whey Tech Pro 24 and Natural Whey Protein, as well as national brands, such as Optimum Nutrition, USP Labs, Garden of Life, Cytosport, Nature’s Way, Solaray, and Solgar. Vitamin Shoppe sells its products through its retail stores, mail order catalogs, and Internet, primarily at vitaminshoppe.com. As of January 28, 2012, it operated 533 stores in 40 states, the District of Columbia, and Puerto Rico. The company was formerly known as VS Holdings, Inc. and changed its name to Vitamin Shoppe, Inc. in November 2009. Vitamin Shoppe, Inc. was founded in 1977 and is headquartered in North Bergen, New Jersey.

Vitamin Shoppe Inc