> Reputation score: 80.44
> 2015 score: 81.98
> Industry: Cellular telephones
> CEO: Oh-Hyun Kwon
Although Apple surpassed Samsung as the most reputable technology company in 2016, the South Korean company remains a close second. Samsung has made an effort in recent years to increase its visibility to American consumers. In 2013, the company rolled out 1,400 Experience Shops within Best Buy and Best Buy Mobile locations nationwide, nearly quintuple the number of Apple retail shops in the country. Although Samsung has recently tended to outsell Apple in smartphones, the typically less expensive devices limit the company’s profitability. Although Samsung sold 83.6 million smartphones in the third quarter of 2015, Apple, which sold 46.0 million phones in the quarter, still took 94% of all smartphone profits.
6. Publix Super Markets
> Reputation score: 80.94
> 2015 score: 80.73
> Industry: Supermarkets
> CEO: Todd Jones
It truly says something about a company’s reputation if it manages to be known nationwide as one of the best of its kind despite being just a regional chain. Publix supermarkets can be found in just six Southern U.S. states, and yet the company is one of the 100 most visible brands in the country. Publix also ranks sixth for its reputation — it is known as an excellent company for its customers and employees alike. The supermarket chain regularly ranks as one of the 100 best companies to work for. It also ranks as one of the best supermarkets on the ACSI.
5. The Walt Disney Company (NYSE: DIS)
> Reputation score: 81.18
> 2015 score: 80.04
> Industry: Media and entertainment
> CEO: Robert A. Iger
Walt Disney likely burnished its reputation this year with its slew of highly successful films. In the last few years, the company has purchased both the rights to the Marvel comic book universe as well as Lucasfilm, which owns the wildly popular “Star Wars” franchise. Between the critically-acclaimed “The Force Awakens,” which also happens to be the top-grossing U.S. film of all time, and a number of other films this year, Disney grossed more than $1 billion in just 128 days, breaking the record for a single film studio. The company’s success this year may have translated to a slight uptick in reputation. In last year’s Harris reputation survey, the company ranked 12th overall. It has moved up to fifth this year.