Companies /Consumer Cyclical

Booking Holdings Inc

NASDAQ: BKNG Travel Services
$153.14
▼ $2.69 (−1.73%) today
Markets closed · 7:24am ET

24/7 Wall St. View

Price Prediction $227.25 +50.0% Our analysts’ 12-month view: target, optimistic case, and floor. BKNG price prediction → Earnings Beat +4.2% EPS vs. the estimate, revenue, and how the market reacted. BKNG earnings history →

BKNG at a Glance

Valuation
Market cap
$115.1B
P/E ratio
17.0
Dividend yield
1.03%
Profitability
Revenue (TTM)
$28.2B
Profit margin
25.5%
EPS (TTM)
$9.02
Price
52-week range
$149 – $219
24/7 target
$227.25
Street target
$232.97
Earnings
Next report
Nov 3, 2026
Q2 2026 EPS
$2.54
vs. $2.44 est.
+4.2%

Headquartered in Norwalk, CT Fiscal year ends December NASDAQ: BKNG bookingholdings.com

About Booking Holdings

Booking Holdings Inc. (NASDAQ: BKNG) operates the world's largest online travel platforms, enabling consumers to book accommodations, rental cars, flights, restaurant reservations, and other travel services across more than 220 countries and territories. Its portfolio of brands includes Booking.com (the dominant global accommodation platform), Priceline (U.S.-focused travel deals), Agoda (Asia-focused accommodation and travel), KAYAK (travel search and comparison), and OpenTable (restaurant reservation platform). The company generates revenue primarily through a merchant model — where it facilitates payments and collects the full booking value before remitting to partners — and an agency model, where it earns commissions. Booking Holdings leverages advanced AI, machine learning, and data-driven personalization to drive direct bookings (mid-fifties percentage of room nights booked through direct channels) and optimize the traveler experience. The company also earns advertising revenue. Following a 25-for-1 stock split in April 2026, Booking Holdings continues to return significant capital to shareholders through aggressive share repurchases and quarterly dividends. Updated

Revenue by Segment · Q2 2026
  1. Merchant Revenues70%
  2. Agency Revenues26%
  3. Advertising and Other Revenues4%

Latest Activity

BKNGBooking Holdings
New 52-week low$153.14-0.1% vs prior low · 2026-05-15

Booking Holdings just set a fresh 52-week low at $153.14, edging below the prior floor from May 15. The May bottom that held for five months is gone.

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Fiscal AI@fiscal_ai

Booking's $197 billion in annual gross bookings is the single biggest prize if AI agents start handling trip planning and checkout, and that repricing debate is already hitting travel names.

More than $400B in bookings are spent each year across the leading OTAs. Booking: $197 billion Expedia: $127 billion Airbnb: $100 billion How will AI agents change this? $BKNG $EXPE $ABNB https://t.co/hDpMVywwwT
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Jim Cramer
PodcastMad Money w/ Jim CramerJim Cramer · 44 min

Mad Money w/ Jim Cramer 9/29/26

  • Cramer says the 30-year Treasury yield is the highest in 24 years, with over 40% of S&P 500 names in a bear market
  • Public backlash against AI and data centers is the new narrative risk that could make October ugly
  • Goldman Sachs called the most beaten-down of a caller's bank ideas alongside Capital One and BNY Mellon
  • Interviews with Meta's Dina Powell McCormick on its AI agent Muse and BWX Technologies on its new long-term strategy

Cramer's message: public perception is now the AI trade's problem, and he thinks that plus long-end yields sets up a rough October. He still wants Goldman Sachs on weakness, calling it the most beaten-down of the bank names raised by a caller.

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Biggest dividend payouts · Sep 11
ADPADP
$675M$1.70 per share
  • 2BKNGBooking Holdings$0.42/sh$316M
  • 3GLPIGaming & Leisure Properties$0.82/sh$239M
  • 4RYAAYRyanair$0.44/sh$230M
  • 5NDAQNasdaq$0.31/sh$173M

ADP is sending shareholders about $675 million, or $1.70 a share, with the money arriving October 1. Booking Holdings is next at roughly $316 million, followed by Gaming & Leisure Properties, Ryanair and Nasdaq.

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BKNG Coverage

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Frequently Asked Questions

What does Booking Holdings do?

Booking Holdings Inc. (NASDAQ: BKNG) operates the world's largest online travel platforms, enabling consumers to book accommodations, rental cars, flights, restaurant reservations, and other travel services across more than 220 countries and territories.

What is the BKNG stock price target?

24/7 Wall St.'s 12-month price target for BKNG is $227.25, rated Buy. The Wall Street consensus target is $232.97. BKNG price prediction →