Headquartered in San Jose, CA Fiscal year ends December NASDAQ: EBAY ebayinc.com
eBay Inc. operates online marketplaces that connect millions of buyers and sellers in more than 190 markets. It enabled nearly $80 billion of gross merchandise volume in 2025.
The company earns revenue mainly from:
- Transaction-based fees on its marketplace platforms.
- Advertising, including first-party Promoted Listings.
- Payments, financial services and shipping offerings.
Its strategy centers on:
- Recommerce (pre-owned and refurbished goods) and consumer-to-consumer (C2C) selling.
- Focus Categories: collectibles and trading cards, Motors Parts & Accessories, vehicles and luxury fashion.
- Trust programs such as Authenticity Guarantee and Vehicle Purchase Protection.
- Live shopping through eBay Live.
- AI-powered listing tools.
- Managed Shipping and eBay International Shipping.
Its portfolio of owned platforms includes:
- TCGplayer, a trading card marketplace.
- Goldin, which handles collectibles auctions.
- Tise, acquired October 2025.
- Depop, a C2C fashion marketplace acquired from Etsy on July 30, 2026 for $1.4 billion in cash.
The U.S. accounts for the majority of GMV. International markets generated 43% of revenue in Q3 2026. Updated
The $1.4 billion Depop deal is already paying: U.S. gross merchandise volume rose 27% to $12.5 billion, beating expectations on both lines. The catch is margin, with GAAP operating margin slipping to 19.2% and restructuring charges landing next quarter.
eBay just cleared $122.91, a 52-week high that sits 3.92% above the May 20 peak, after a year that started in the high $70s. The $54.7 billion marketplace had stalled at this level for five months and has now broken through.
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eBay Inc. operates online marketplaces that connect millions of buyers and sellers in more than 190 markets. It enabled nearly $80 billion of gross merchandise volume in 2025.
24/7 Wall St.'s 12-month price target for EBAY is $124.64, rated Hold. The Wall Street consensus target is $126.11. EBAY price prediction →
