Companies /Technology

Apple Inc.

NASDAQ: AAPL Consumer Electronics
$337.12
▲ $3.49 (+1.05%) today
Markets open · 3:29pm ET

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AAPL at a Glance

Valuation
Market cap
$4.87T
P/E ratio
38.2
Dividend yield
0.32%
Profitability
Revenue (TTM)
$466.8B
Profit margin
27.6%
EPS (TTM)
$8.74
Price
52-week range
$243 – $345
24/7 target
$391.86
Street target
$328.09
Earnings
Next report
Oct 29, 2026
Q3 2026 EPS
$2.02
vs. $1.89 est.
+6.8%

Headquartered in Cupertino, CA Fiscal year ends September NASDAQ: AAPL apple.com

About Apple

Apple Inc. designs, manufactures, and markets consumer electronics, software, and services worldwide. Its hardware product lineup includes iPhone, iPad, Mac, Apple Watch, AirPods, and Apple Vision Pro. The company operates six software platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — that provide integrated experiences across its device ecosystem. Apple's services business encompasses the App Store, Apple Music, Apple Pay, iCloud, and Apple TV+. The company generates revenue across five geographic segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. With more than 150,000 employees, Apple maintains a large and growing installed base of active devices across all major product categories and geographies, which serves as a foundation for its expanding services business. Updated

Revenue by Segment · Q3 2026
  1. iPhone50%
  2. Services28%
  3. Mac9%
  4. Wearables, Home and Accessories7%
  5. iPad6%

Latest Activity

Cramer is pinning the Apple bull case on the DUO device, not the smart-home push investors have been pricing in.

Buy the stock of Apple because of the DUO, not smart home... Duo is AMAZING
  • Replies17
  • Reposts1
  • Likes48
Reddit Pulser/inheritance
I am 32 dad passed away 10 month ago my inheritance

Find a trustworthy pro. You have crazy options. Sorry for your loss.

A $38 million Apple position paying $121,000 a year in dividends yields roughly 0.3%, and the step-up in basis means selling now triggers almost no tax. The 117-comment thread keeps landing on the same point: concentration risk is the real decision.

Mad Money w/ Jim Cramer 9/28/26

  • Cramer stays with Intel and Meta, calling Meta's Muse agentic platform a CPU-driven demand cycle for Intel, AMD and Arm
  • Intel fell 7 points; he frames the pullback after a parabolic run as another entry chance
  • Nvidia's $150 billion buyback, the largest ever, plus its plan to rein in autonomous AI agents
  • Chevron called the king of oil; Enbridge flagged for its 6% yield, with Microsoft's Copilot and Apple also named

With breadth the narrowest since the dot-com unwind, Cramer's answer is to concentrate: energy for pricing power, CPU names for a product cycle that higher rates cannot dent. Owners of Intel get told the 7-point drop is an invitation, and Nvidia holders get the biggest buyback ever as the floor under the stock.

52-week highs
7stocks hit new 52-week highs this week
  • AMDAMD$630.63+8.6%
  • NETCloudflare$349.02+7.5%
  • RBRKRubrik$109.55+7.2%
  • FTNTFortinet$173.46+3.5%
  • HPEHewlett Packard Enterprise$62.94+2.3%
  • SSentinelOne$22.38+1.1%
  • AAPLApple$341.07+0.3%

Seven names hit fresh 52-week highs this week, and AMD cleared its prior peak by 8.6%. Cloudflare and Rubrik followed at roughly 7% above their old marks, with Apple just barely in at 0.29%.

AAPLApple
New 52-week high$341.07+0.3% vs prior high · 2026-07-28

Apple closed at a record 52-week high of $341.07, edging 0.29% past its late-July peak and keeping the $5 trillion market cap intact. The July ceiling is now the level to watch if the breakout stalls.

  • AAPLApple Inc. - Common Stock (AAPL)Partial sell$1K – $15KSep 8
  • AAPLApple Inc. - Common Stock (AAPL)Partial sell$1K – $15KSep 8
  • ARBUCKLE MEM HOSP AUTH OKLA SALES TAX 03.00000% 01/01/2027 REV BDS SER. 2018Buy$15K – $50KSep 8
  • BSXBoston Scientific Corporation Common Stock (BSX)Partial sell$50K – $100KSep 4
  • BSXBoston Scientific Corporation Common Stock (BSX)Sell$1K – $15KSep 3
  • BSXBoston Scientific Corporation Common Stock (BSX)Sell$1K – $15KSep 3
  • BSXBoston Scientific Corporation Common Stock (BSX)Sell$1K – $15KSep 3
  • BSXBoston Scientific Corporation Common Stock (BSX)Sell$50K – $100KSep 9
+ 42 more trades in this filing
Made public 29 days after the earliest trade

Hern's 99-trade filing is a near-wholesale exit from energy and industrials, with Devon Energy sold down in three separate blocks of $100,001 to $250,000 and a same-size Exxon trim, while the only buys are Oklahoma municipal bonds and defensive names like Coca-Cola and Chubb. A House Republican rotating out of oil into tax-free paper is worth noting as his own party campaigns on a trading ban.

Mad Money w/ Jim Cramer 9/24/26

  • Cramer pushes back on index-fund supremacy, calling the absolutist version of it wrong
  • Still recommends 50% of savings in an S&P 500 fund as a hedge against your own mistakes
  • Argues the S&P holds far fewer than 500 good stocks, so you buy the bad with the good
  • Caller questions on portfolio structure for young investors, 529 plans, and retirement vs. mad money

Put half in an index fund as insurance, the other half in individual names you have actually done the homework on. Cramer's case is that an S&P 500 fund gives you 8% to 10% a year and mediocrity alongside the winners, which is why he says it will not make you rich on its own.

  • AAPLApple Inc. - Common Stock (AAPL)Sell$100K – $250KSep 22
Made public 0 days after the earliest trade

Pete Sessions filed this Apple sale the same day it happened, a zero-day disclosure lag that almost never shows up in House filings. The spouse-held position, worth up to $250,000, is a single-name exit, and it lands while Congress debates tightening its own trading rules.

Mad Money w/ Jim Cramer 9/21/26

  • Retrospective on Tim Cook's Apple tenure, which ended September 1, 2026, built from a decade of Cramer interviews
  • Cramer's original thesis: Apple as the future health company and the future credit card company
  • Cook cited 11,000 ResearchKit signups in 24 hours for a Stanford cardiovascular study
  • Cramer framed Apple Pay as pushing retailers and card networks toward adoption

With Cook out of the CEO chair as of September 1, the case for Apple built on services, health data and payments now belongs to someone else to defend. Cramer's replay is a reminder that the growth story he backed for a decade rested on those businesses.

  • ACNAccenture plc Class A Ordinary Shares (ACN)Buy$1K – $15KAug 26
  • ACNAccenture plc Class A Ordinary Shares (ACN)Buy$1K – $15KAug 26
  • GOOGAlphabet Inc. - Class C Capital Stock (GOOG)Partial sell$1K – $15KAug 20
  • GOOGFidelity Roth IRA Alphabet Inc. - Class C Capital Stock (GOOG)Partial sell$1K – $15KAug 20
  • AAPLApple Inc. - Common Stock (AAPL)Partial sell$1K – $15KAug 20
  • JPMFidelity Roth IRA JP Morgan Chase & Co. Common Stock (JPM)Partial sell$1K – $15KAug 20
  • JPMJP Morgan Chase & Co. Common Stock (JPM)Partial sell$1K – $15KAug 20
  • LSYIXLord Abbett Short Duration High Yield I (LSYIX) bond fundBuy$1K – $15KAug 26
+ 4 more trades in this filing
Made public 28 days after the earliest trade

About as clear a risk-off tell as a House filing gives you: a sitting appropriator rotated out of megacap tech and a big bank in the same week. The filing shows trims of Alphabet, Apple and JPMorgan on Aug. 20, purchases of defensive names like McDonald's, PepsiCo and Novo Nordisk six days later, plus short duration high yield.

AAPL Coverage

8:45am ET
Investing

Who’s Worse At AI Monetization, Tesla or Apple?

Apple and Tesla are both spending big on AI, but one is quietly printing cash while the other burns through it. The gap between their monetization strategies reveals which approach Wall Street…

Alex Sirois

Frequently Asked Questions

What does Apple do?

Apple Inc. designs, manufactures, and markets consumer electronics, software, and services worldwide. Its hardware product lineup includes iPhone, iPad, Mac, Apple Watch, AirPods, and Apple Vision Pro.

What is the AAPL stock price target?

24/7 Wall St.'s 12-month price target for AAPL is $391.86, rated Buy. The Wall Street consensus target is $328.09. AAPL price prediction →