Companies /Consumer Cyclical

Harley-Davidson Inc

NYSE: HOG Recreational Vehicles
$26.91
▼ $0.56 (−2.05%) today
Markets open · 3:31pm ET

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HOG at a Glance

Valuation
Market cap
$2.9B
P/E ratio
15.1
Dividend yield
2.69%
Profitability
Revenue (TTM)
$4.2B
Profit margin
4.8%
EPS (TTM)
$1.82
Price
52-week range
$17 – $29
Street target
$27.90
Earnings
Next report
Nov 3, 2026

Headquartered in Milwaukee, WI Fiscal year ends December NYSE: HOG harley-davidson.com

About Harley-Davidson

Harley-Davidson Inc is a renowned American motorcycle manufacturer with a global presence. Known for its rich history and iconic cruiser and touring motorcycles, the company also ventures into electric bikes through its LiveWire segment. Beyond motorcycles, Harley-Davidson offers a wide range of parts, accessories, and apparel, catering to enthusiasts' lifestyles. It sells its products through independent dealers and e-commerce platforms. Additionally, Harley-Davidson Financial Services provides financing options for customers and dealers, enhancing the purchasing experience. Founded in 1903 in Milwaukee, Wisconsin, Harley-Davidson stands as a symbol of freedom and adventure.

HOG Coverage

12:33pm ET
Investing

Can Harley-Davidson Ever Roar Higher Again?

Harley-Davidson (NYSE:HOG | HOG Price Prediction) just issued fourth-quarter and full-year 2025 earnings that missed analyst expectations, reporting wider per-share losses than analysts forecast, with revenue also falling short of some projections…

HOG
Rich Duprey
9:37am ET
Investing

Can These Two Battered Stocks Soar Once Again?

The Opportunity and Risk in Beaten-Down Stocks Investing in stocks that have plummeted in value can feel like stumbling upon a clearance sale, offering the tantalizing prospect of buying low and selling…

Rich Duprey
9:15am ET
Investing

Harley-Davidson Trouble Gets Much Worse

Harley-Davidson stock is down sharply in the past year, and now investors are squabbling over control of the motorcycle maker's board of directors.

HOG
Douglas A. McIntyre
9:15am ET
Investing

Harley-Davidson Is in Big Trouble

One of Harley-Davidson’s largest investors does not like how the company is run. The stock price supports the argument that the company has been poorly run.

HOG
Douglas A. McIntyre
1:30pm ET
Military

DEI Is Suddenly DED

: DEI Retraction: Companies are pulling back DEI initiatives due to concerns about merit and qualifications. Investor Pressure: Investors worry DEI and ESG are harming company performance. Long-Term Impact: DEI may not…

Austin Smith

Frequently Asked Questions

What does Harley-Davidson do?

Harley-Davidson Inc is a renowned American motorcycle manufacturer with a global presence. Known for its rich history and iconic cruiser and touring motorcycles, the company also ventures into electric bikes through its LiveWire segment.

What is the HOG stock price target?

The Wall Street consensus 12-month price target for HOG is $27.90. HOG price prediction →