Companies /Technology

Apple Inc.

NASDAQ: AAPL Consumer Electronics
$344.63
▼ $4.28 (−1.23%) today
Markets closed · 1:18am ET

24/7 Wall St. View

AAPL at a Glance

Valuation
Market cap
$5.03T
P/E ratio
40.0
Dividend yield
0.30%
Profitability
Revenue (TTM)
$466.8B
Profit margin
27.6%
EPS (TTM)
$8.61
Price
52-week range
$243 – $352
24/7 target
$400.49
Street target
$332.39
Earnings
Next report
Nov 2, 2026
Q3 2026 EPS
$2.02
vs. $1.89 est.
+6.8%

Headquartered in Cupertino, CA Fiscal year ends September NASDAQ: AAPL apple.com

About Apple

Apple Inc. designs, manufactures, and markets consumer electronics, software, and services worldwide. Its hardware product lineup includes iPhone, iPad, Mac, Apple Watch, AirPods, and Apple Vision Pro. The company operates six software platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — that provide integrated experiences across its device ecosystem. Apple's services business encompasses the App Store, Apple Music, Apple Pay, iCloud, and Apple TV+. The company generates revenue across five geographic segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. With more than 150,000 employees, Apple maintains a large and growing installed base of active devices across all major product categories and geographies, which serves as a foundation for its expanding services business. Updated

Revenue by Segment · Q3 2026
  1. iPhone50%
  2. Services28%
  3. Mac9%
  4. Wearables, Home and Accessories7%
  5. iPad6%

Latest Activity

Last week's tech flush was the bait, according to this read, with the Nasdaq sitting on its trendline into a week stacked with job openings, unemployment data and four megacap tech earnings reports.

It's going to be a busy week of economic events. Job openings, crude oil stock and unemployment. It's also a big earnings week with $AAPL, $PLTR, $AMD, $QCOM, etc. Spooking people out of tech last week could have been the perfect trap for a reversal. https://t.co/bwOnF7JLqH https://t.co/0uepqdS471 [Quoted @FinanceLancelot]: The Nasdaq is approaching the trendline this week. According to the October 2018 pattern on the S&P 500, we begin a rally on November 4th, the day after the midterms. The 2020 and 2018 patterns look strange because this chart is in log and I captured the candlesticks in https://t.co/BYTu0dYr2a https://t.co/2bUG8LaBtV
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Reddit's most-discussed stocks · Oct 30
  1. 1RDDTsplit2.0K comments · 4.0K upvotes
  2. 2GOOGLsplit1.1K comments · 3.9K upvotes
  3. 3AAPLbullish225 comments · 2.3K upvotes
  4. 4GOOGsplit580 comments · 2.2K upvotes
  5. 5NOWbearish479 comments · 2.3K upvotes

GOOGsouring fast

Big Tech's selloff has Reddit arguing with itself: traders are split on Reddit's own stock, which drew 2,030 comments today, and on Alphabet, where the mood is souring fast. ServiceNow is the one name the crowd has turned outright bearish on, while Apple still has fans.

Source: Reddit

Memory inflation is killing the budget phone, and the chip vendors levered to it are paying: Qualcomm and MediaTek each gave up three to six points of share while Apple picked up four.

Counterpoint says global smartphone processor shipments fell 21% YoY in Q3 as rising memory costs pushed manufacturers to cut cheaper models. • MediaTek's market share fell from 34% to 28% • Qualcomm's $QCOM declined from 25% to 22% • Apple's increased from 17% to 21%
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BofA's fiscal 2027 iPhone number now sits 13 million units below consensus, and the bank says the street is still underpricing what memory inflation does to Apple's margins.

BofA removes Apple $AAPL from its U.S. 1 List, cuts iPhone sales estimates & warns Wall St. is significantly underestimating the impact of rising memory prices on margins. “We lower our F27 iPhone est. by 9mn units to 247mn (vs. St at 260mn).” BofA estimates memory costs could
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AAPLApple
New 52-week high$348.91+0.2% vs prior high · 2026-10-22

Apple just took out its own week-old record, closing at $348.91 for a fresh 52-week high. The $5.1 trillion company has now set a new peak twice in eight days, with no pullback in between.

Reddit Pulser/wallstreetbets
How it feels to be an AAPL shareholder right now

It even set an ATH right now in AHs.

Apple skipped the AI capex arms race and is hitting records anyway, and traders are now arguing over whether a 40 P/E survives next week's earnings. The thread is a clean snapshot of a crowd that is long and nervous at the same time.

Reddit's most-discussed stocks · Oct 28
  1. 1SPYbullish454 comments · 668 upvotes
  2. 2NVDAbullish233 comments · 932 upvotes
  3. 3MSFTbearish181 comments · 1.0K upvotes
  4. 4TSLAbearish179 comments · 525 upvotes
  5. 5AAPLsplit164 comments · 515 upvotes

SPYheating up fast

Retail traders are piling into the broad index bet, with 454 comments on the S&P 500 tracker topping every single stock today. Chipmaker chatter stays bullish, while the mood on the software giant and the EV maker has turned bearish and the iPhone maker splits the room.

Source: Reddit

Brian White's $20 bump to $355 lands five days before the November 2 earnings report, raising the bar Apple has to clear.

$AAPL - APPLE PRICE TARGET RAISED TO $355 AHEAD OF EARNINGS Monness, Crespi, Hardt analyst Brian White raised Apple's price target to $355 from $335, maintaining a Buy rating ahead of its November 2 earnings report. The analyst highlighted Apple's product innovation and
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A three-year data retention and handover mandate forces Apple and Microsoft to either comply with Russian security agencies or face another market exit, a privacy-brand risk that travels far beyond Russia.

JUST IN: Russia places Apple & Microsoft on its state surveillance registry, requiring them to retain users' data for up to 3 years & provide it to security agencies upon request.
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AAPL Coverage

Frequently Asked Questions

What does Apple do?

Apple Inc. designs, manufactures, and markets consumer electronics, software, and services worldwide. Its hardware product lineup includes iPhone, iPad, Mac, Apple Watch, AirPods, and Apple Vision Pro.

What is the AAPL stock price target?

24/7 Wall St.'s 12-month price target for AAPL is $400.49, rated Buy. The Wall Street consensus target is $332.39. AAPL price prediction →