Lucid Group Inc is a pioneer in the electric vehicle (EV) market, focusing on designing, engineering, manufacturing, and selling high-end EVs, powertrains, and battery systems. With a strong emphasis on in-house software development for its vehicles, Lucid aims to enhance the driving experience. The company offers its luxury vehicles through a mix of direct online sales and a growing retail network, supported by Lucid Financial Services. Founded in 2007 and based in Newark, California, Lucid operates under the umbrella of Ayar Third Investment Company.