New Nook Tablet to Challenge Amazon Kindle (BKS, WMT, AMZN, AAPL, GOOG)

Photo of Paul Ausick
By Paul Ausick Published
This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them.

There are reports out today that Barnes & Noble Inc. (NYSE: BKS) is set to launch an 8-Gbyte version of its Nook tablet tomorrow and Wal-Mart Stores Inc. (NYSE: WMT) is expected to announce availability of the new device at about the same time. The lower storage capacity is expected to bring the price of the new Nook equal to the comparably equipped $199 Kindle Fire from Amazon.com Inc. (NASDAQ: AMZN). The entry level price for the iPad 2 from Apple Inc. (NASDAQ: AAPL) is $499, with 16 Gbytes of memory.

The Nook needs to be competitive with the Kindle Fire as the two jockey for the number 2 position behind Apple. Both use the Android operating system from Google Inc. (NASDAQ: GOOG) and both have targeted the lower end of the tablet market, where Apple has chosen not to play.

If Barnes & Noble has any edge here, it’s in the company’s large bricks-and-mortar presence and in its deal with Walmart. Still, a $199 tablet is a fairly expensive item for the cost-conscious Walmart shoppers. B&N will have its hands full trying to unseat Amazon.

Contact [email protected] for any questions or corrections.

Photo of Paul Ausick
About the Author Paul Ausick →

Paul Ausick has been writing for 247Wallst.com for more than a decade. He has written extensively on investing in the energy, defense, and technology sectors. In a previous life, he wrote technical documentation and managed a marketing communications group in Silicon Valley.

He has a bachelor's degree in English from the University of Chicago and now lives in Montana, where he fishes for trout in the summer and stays inside during the winter.

Featured Reads

Our top personal finance-related articles today. Your wallet will thank you later.

Continue Reading

Top Gaining Stocks

KMX Vol: 912,062
META Vol: 25,117,608
WY Vol: 2,637,275
NVDA Vol: 75,330,553
STX Vol: 1,689,089

Top Losing Stocks

MRNA Vol: 4,717,198
CTRA Vol: 73,319,495
CRWD Vol: 2,829,414
DDOG Vol: 1,713,234
PANW Vol: 1,859,331