McDonald’s (NYSE:MCD) same-store sales have been one of the corporate bright spots during the recession. Now that the recovery in underway, the world’s largest fast food chain’s traffic has stagnated.
In October, same-store sales worldwide rose only .7% and in its home market traffic dropped .6%. Europe, which has been the strongest region for McDonald’s posted another monthly gain, up 2.5% but Asia/Africa/ sales fell 1% on a same store basis.
Investors are left to ponder whether people are able to go to more upscale restaurants because they have more disposable income or whether McDonald’s numbers are a sign that consumer spending is still weak and perhaps getting weaker.
Douglas A. McIntyre
Executive Producer: Philip MacDonald