Tech Brands Dominate Brand Loyalty Rankings
Of the top 100 product categories and brands in a new ranking of customer loyalty leaders, more than a third (35%) are tech companies engaged in digital technology, social networks ...Read Full Story »
Brands and Products
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Value of Tiger Woods Deals With Nike and Other Sponsors Soars
Tiger Woods posted a second place finish at this year's PGA Championship. He briefly tied for the lead at the British Open. He has finished near the lead in several ...Read Full Story »
Starbucks Reputation Hits 10-Year Low
Among the reasons the Starbucks Corp. (NASDAQ: SBUX) brand is so strong are the quality of food and beverage, store ambiance and what appear to be happy and friendly employees. ...Read Full Story »
6 Most Important Things in Business Today
The United States is about to hit the European Union with large tariffs. According to Reuters: Washington will announce plans to slap tariffs on EU steel and aluminum imports as ...Read Full Story »
Retailer Emails a Mixed Bag for Customer Engagement
We've all done it. Bought something either online or in a brick-and-mortar store and given up our email address as part of the sale. Thus begins a stream of emails ...Read Full Story »
Google Tops Apple as World’s Most Valuable Brand
A search product has passed a predominantly hardware product to become the world's most valuable brand. In a new study, Google, owned by Alphabet Inc. (NASDAQ: GOOGL), had a brand ...Read Full Story »
6 Most Important Things in Business Today
The new Star Wars movie did poorly at the box office. According to Box Office Mojo: Disney and Lucasfilms's Solo: A Star Wars Story topped the Memorial Day holiday weekend ...Read Full Story »
Why Carl Icahn’s Plan Alone Just Isn’t Enough for Newell Brands
Newell Brands Inc. (NYSE: NWL) is a company that may seem like it's trying to turn around, but it is still a company that is in trouble. Newell may very well need ...Read Full Story »
Apple’s iPhone Battery Problem: Bad News Travel Faster
What's the buzz on Apple Inc. (NASDAQ: AAPL)? Right now it's negative, and that is the result of the battery issue that surfaced last month. Some iPhone owners had noticed ...Read Full Story »
World’s Most Valuable Car Brands
Of the world's top 100 brands, 15 belong to carmakers. Automobile ad spending accounted for nearly 20% of all spending by the world's largest advertisers in 2015 — $47 billion of ...Read Full Story »
How Netflix Made the List of 100 Top Brands
Once a brand has been established as one of the world's best, dislodging it becomes something akin to Sisyphean. Of the top 100 brands in this year's ranking by Interbrand, ...Read Full Story »
Apple Named World’s Most Valuable Brand at $184 Billion
Interbrand has issued its annual ranking of the world's 100 most valuable brands. Apple Inc. (NASDAQ: AAPL) finished first with a valuation of $184 billion, up 3% from 2017. The ...Read Full Story »
6 Most Important Things in Business Today
Interbrand has named Apple Inc. (NASDAQ: AAPL) the world's most valuable brand. The figure hit $184 billion, up 3% from last year. General Electric Co. (NYSE: GE) is selling its ...Read Full Story »
Back-to-School Spending to Average $716 This Year
U.S. parents are expected to spend an average of $716 on back-to-school items this year, a 6% increase over 2016 spending of $675. The best deals will be available to ...Read Full Story »
Donald Trump Is ‘Most Powerful Brand in the World
There are a number of brand valuation companies, each of which has its own elaborate set of formulas to determine its figures. Among theses is Brand Keys, which recently stated ...Read Full Story »
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