Brands and Products

Starbucks Reputation Hits 10-Year Low

Among the reasons the Starbucks Corp. (NASDAQ: SBUX) brand is so strong are the quality of food and beverage, store ambiance and what appear to be happy and friendly employees. ...
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6 Most Important Things in Business Today

The United States is about to hit the European Union with large tariffs. According to Reuters: Washington will announce plans to slap tariffs on EU steel and aluminum imports as ...
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Retailer Emails a Mixed Bag for Customer Engagement

We've all done it. Bought something either online or in a brick-and-mortar store and given up our email address as part of the sale. Thus begins a stream of emails ...
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Google Tops Apple as World’s Most Valuable Brand

A search product has passed a predominantly hardware product to become the world's most valuable brand. In a new study, Google, owned by Alphabet Inc. (NASDAQ: GOOGL), had a brand ...
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6 Most Important Things in Business Today

The new Star Wars movie did poorly at the box office. According to Box Office Mojo: Disney and Lucasfilms's Solo: A Star Wars Story topped the Memorial Day holiday weekend ...
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Why Carl Icahn’s Plan Alone Just Isn’t Enough for Newell Brands

Newell Brands Inc. (NYSE: NWL) is a company that may seem like it's trying to turn around, but it is still a company that is in trouble. Newell may very well need ...
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Apple’s iPhone Battery Problem: Bad News Travel Faster

What's the buzz on Apple Inc. (NASDAQ: AAPL)? Right now it's negative, and that is the result of the battery issue that surfaced last month. Some iPhone owners had noticed ...
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World’s Most Valuable Car Brands

Of the world's top 100 brands, 15 belong to carmakers. Automobile ad spending accounted for nearly 20% of all spending by the world's largest advertisers in 2015 — $47 billion of ...
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How Netflix Made the List of 100 Top Brands

Once a brand has been established as one of the world's best, dislodging it becomes something akin to Sisyphean. Of the top 100 brands in this year's ranking by Interbrand, ...
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Apple Named World’s Most Valuable Brand at $184 Billion

Interbrand has issued its annual ranking of the world's 100 most valuable brands. Apple Inc. (NASDAQ: AAPL) finished first with a valuation of $184 billion, up 3% from 2017. The ...
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6 Most Important Things in Business Today

Interbrand has named Apple Inc. (NASDAQ: AAPL) the world's most valuable brand. The figure hit $184 billion, up 3% from last year. General Electric Co. (NYSE: GE) is selling its ...
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Back-to-School Spending to Average $716 This Year

U.S. parents are expected to spend an average of $716 on back-to-school items this year, a 6% increase over 2016 spending of $675. The best deals will be available to ...
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Trump official portrait

Donald Trump Is ‘Most Powerful Brand in the World

There are a number of brand valuation companies, each of which has its own elaborate set of formulas to determine its figures. Among theses is Brand Keys, which recently stated ...
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bank

3 of 5 Most Valuable Global Bank Brands Are Chinese

In a new ranking of the world's top banking brands, a China-based bank tops the list for the first time, while two more Chinese bank brands nabbed a spot in the ...
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iPhone 7 Plus

Apple Brand Value Drops $38 Billion

Apple Inc.'s (NASDAQ: AAPL) brand value dropped $38 billion over the last year. Consultancy Brand Finance reported that the figure dropped from $145.9 billion in 2016 to $107.1 billion in ...
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