Brands and Products

A recent analysis reveals that Amazon is the most popular brand, based on customer loyalty. Apple, Netflix and Domino’s rate well too.
Several research firms put out best brand lists every year. Kantar’s is called the BrandZ Most Valuable Global Brands. Forbes has its own, which also is based largely on financial data. The...
America's two favorite brands, based on 24/7 Wall St. research, were Fisher-Price and Lowe’s.
The latest ranking of the world's top 100 companies based on their reputation was released Monday morning. The list might surprise you.
Jeep plans to enter the extreme high end of the sport utility vehicle market with its new Grand Wagoneer. But will the new product overcome the brand's reputation for low quality?
Amazon has the world's most valuable brand, according to the new BrandZ 100 Most Valuable Global Brands 2020.
The ads for travel and restaurants may be gone, but some marketers have continued to advertise, and perhaps increased their budgets.
A new study looks at brands associated with individual automobiles and the value of their parent companies. One of these stands out as the most valuable.
Advance Auto Parts on Monday paid $200 million to Eddie Lampert's holding company for the rights to the DieHard brand.
Over a quarter of online shoppers have purchased fake goods online. Some did so on purpose, but most were unwitting victims and many never received a refund from the online seller.
According to market research firm Morning Consult, local delivery service DoorDash was the fastest-growing brand of 2019. Some of the other names on the list of the top 20 brands may surprise you.
Johnson & Johnson has found itself involved in more controversy than the company would prefer to see. But it seems that not even bad news lasts forever.
U.S. consumers buy a lot of nondurable goods like food, beverages, clothing and shoes. The American Customer Satisfaction Index asks them how they like the products they have to choose from.
The Apple brand is worth over $230 billion, according to one of the most closely followed brand studies in the world. The next brand on the list is not even close.
Most major tech brands have risen in value recently, along with the earnings of their parent companies and a growth in customers. However, one of the most famous tech brands in the world is losing...