Why Carl Icahn’s Plan Alone Just Isn’t Enough for Newell Brands
Newell Brands Inc. (NYSE: NWL) is a company that may seem like it's trying to turn around, but it is still a company that is in trouble. Newell may very well need ...Read Full Story »
Brands and Products
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Apple’s iPhone Battery Problem: Bad News Travel Faster
What's the buzz on Apple Inc. (NASDAQ: AAPL)? Right now it's negative, and that is the result of the battery issue that surfaced last month. Some iPhone owners had noticed ...Read Full Story »
World’s Most Valuable Car Brands
Of the world's top 100 brands, 15 belong to carmakers. Automobile ad spending accounted for nearly 20% of all spending by the world's largest advertisers in 2015 — $47 billion of ...Read Full Story »
How Netflix Made the List of 100 Top Brands
Once a brand has been established as one of the world's best, dislodging it becomes something akin to Sisyphean. Of the top 100 brands in this year's ranking by Interbrand, ...Read Full Story »
Apple Named World’s Most Valuable Brand at $184 Billion
Interbrand has issued its annual ranking of the world's 100 most valuable brands. Apple Inc. (NASDAQ: AAPL) finished first with a valuation of $184 billion, up 3% from 2017. The ...Read Full Story »
6 Most Important Things in Business Today
Interbrand has named Apple Inc. (NASDAQ: AAPL) the world's most valuable brand. The figure hit $184 billion, up 3% from last year. General Electric Co. (NYSE: GE) is selling its ...Read Full Story »
Back-to-School Spending to Average $716 This Year
U.S. parents are expected to spend an average of $716 on back-to-school items this year, a 6% increase over 2016 spending of $675. The best deals will be available to ...Read Full Story »
Donald Trump Is ‘Most Powerful Brand in the World
There are a number of brand valuation companies, each of which has its own elaborate set of formulas to determine its figures. Among theses is Brand Keys, which recently stated ...Read Full Story »
3 of 5 Most Valuable Global Bank Brands Are Chinese
In a new ranking of the world's top banking brands, a China-based bank tops the list for the first time, while two more Chinese bank brands nabbed a spot in the ...Read Full Story »
Apple Brand Value Drops $38 Billion
Apple Inc.'s (NASDAQ: AAPL) brand value dropped $38 billion over the last year. Consultancy Brand Finance reported that the figure dropped from $145.9 billion in 2016 to $107.1 billion in ...Read Full Story »
Value of Facebook Brand Surges 82% to $62 Billion
A new study on brand values supports what Facebook Inc.'s (NASDAQ: FB) astonishingly good earnings showed. The value of its brand has moved up sharply in the past year. Brand ...Read Full Story »
17 Retail Brands With Highest Brand Loyalty
We took a look on Wednesday at the new 2016 Brand Loyalty survey results and the 20 brands at the top of the rankings. Of the 100 brands included in ...Read Full Story »
Digital Tech Firms Dominate 2016 Brand Loyalty Leaders
Of the top 100 product categories and brands in a new ranking of customer loyalty leaders, more than a third (35) are involved in digital technology, social networking brands, or ...Read Full Story »
Toyota World’s Most Valuable Car Brand at $56 Billion
Toyota Motor Corp. (NYSE: TM) vies with Volkswagen for the world crown in car companies by unit sales, yet the Japanese manufacturer is the world's most valuable car brand. Among ...Read Full Story »
IBM Brand Value Collapses 19%
The value of the International Business Machines Corp. (NYSE: IBM) brand cratered 19% to $52.5 billion, according to new research. IBM is ranked as the sixth most valuable among all ...Read Full Story »
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