Brands and Products

The Least Respected Company in America Is Not a Company at All

Posted: March 8, 2019 at 6:50 am

Well-known research firm Harris recently issued its 2019 corporate reputation survey. The U.S. government was at the bottom of the results. Even tobacco company Philip Morris and bankrupt retailer Sears ranked ...
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Small Grocery Chain Has Best Reputation of Any US Company

Posted: March 7, 2019 at 6:55 am

Amazon.com is not the most admired company in America. Neither is Walt Disney or Apple, which often top the most admired lists. The honor in a major annual poll done ...
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Top 10 Brands That Know the Secret of Loyalty

Posted: February 7, 2019 at 2:59 pm

Building a brand takes time — and money. Lots of money, judging by the $5.25 million CBS reportedly charged for a 30-second commercial during Sunday's Super Bowl. The football game ...
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Apple World’s Most Valuable Brand at $214 Billion, as Tech Rules Top of New List

Posted: October 5, 2018 at 6:20 am

The annual Interbrand list of the 100 most valuable brands is out. Apple Inc. (NASDAQ: AAPL) is the world's most valuable brand at $214 billion, up 16% from last year. ...
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America’s Top Brands

Posted: September 20, 2018 at 8:50 am

One side effect of our interconnected, internet world is that for all the free stuff we get (social media, news, entertainment) we pay with our attention. As many others have ...
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Tech Brands Dominate Brand Loyalty Rankings

Posted: September 11, 2018 at 12:45 pm

Of the top 100 product categories and brands in a new ranking of customer loyalty leaders, more than a third (35%) are tech companies engaged in digital technology, social networks ...
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Value of Tiger Woods Deals With Nike and Other Sponsors Soars

Posted: September 7, 2018 at 6:35 am

Tiger Woods posted a second place finish at this year's PGA Championship. He briefly tied for the lead at the British Open. He has finished near the lead in several ...
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Starbucks Reputation Hits 10-Year Low

Posted: May 31, 2018 at 6:35 am

Among the reasons the Starbucks Corp. (NASDAQ: SBUX) brand is so strong are the quality of food and beverage, store ambiance and what appear to be happy and friendly employees. ...
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6 Most Important Things in Business Today

Posted: May 31, 2018 at 5:00 am

The United States is about to hit the European Union with large tariffs. According to Reuters: Washington will announce plans to slap tariffs on EU steel and aluminum imports as ...
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Retailer Emails a Mixed Bag for Customer Engagement

Posted: May 29, 2018 at 12:35 pm

We've all done it. Bought something either online or in a brick-and-mortar store and given up our email address as part of the sale. Thus begins a stream of emails ...
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Google Tops Apple as World’s Most Valuable Brand

Posted: May 29, 2018 at 6:30 am

A search product has passed a predominantly hardware product to become the world's most valuable brand. In a new study, Google, owned by Alphabet Inc. (NASDAQ: GOOGL), had a brand ...
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6 Most Important Things in Business Today

Posted: May 29, 2018 at 5:04 am

The new Star Wars movie did poorly at the box office. According to Box Office Mojo: Disney and Lucasfilms's Solo: A Star Wars Story topped the Memorial Day holiday weekend ...
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Why Carl Icahn’s Plan Alone Just Isn’t Enough for Newell Brands

Posted: April 4, 2018 at 3:17 pm

Newell Brands Inc. (NYSE: NWL) is a company that may seem like it's trying to turn around, but it is still a company that is in trouble. Newell may very well need ...
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Apple’s iPhone Battery Problem: Bad News Travel Faster

Posted: January 5, 2018 at 11:45 am

What's the buzz on Apple Inc. (NASDAQ: AAPL)? Right now it's negative, and that is the result of the battery issue that surfaced last month. Some iPhone owners had noticed ...
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World’s Most Valuable Car Brands

Posted: September 25, 2017 at 11:45 am

Of the world's top 100 brands, 15 belong to carmakers. Automobile ad spending accounted for nearly 20% of all spending by the world's largest advertisers in 2015 — $47 billion of ...
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