Brands and Products

A Quarter of Online Shoppers Have Purchased Fake Goods

Consumers have a slightly better (26%) than one in four chance of purchasing a fake product from an online seller or marketplace. More than half of those unlucky buyers (52%) ...
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DoorDash Tops List of the 20 Fastest-Growing US Brands

Every new company aspires to become the next Apple, with loyal (some might say fanatical) customers willing to pay a premium price for anything stamped with the company's brand. If ...
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J&J Gets $10 Billion Gift as Lab Results Show No Asbestos in Baby Powder

Johnson & Johnson (NYSE: JNJ) has found itself involved in more controversy than the company would prefer to see. The consumer and health products company has been dogged in the ...
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America’s Favorite Consumable Products

When it comes to consumer products (categorized as nondurable goods), Americans vote generally vote with their wallets. If they like a product, they buy it over and over again. ...
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Apple Takes Crown as World’s Most Valuable Brand

The Apple brand is worth $234 billion, according to one of the most closely followed brand studies in the world. The figure is up 9% from the same study in ...
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The Value of This Tech Brand Is Diving

Most major tech brands have risen in value recently, along with the earnings of their parent companies and a growth in customers. Among the best examples are Microsoft, Apple and ...
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Amazon Becomes World’s Most Valuable Brand at $315 Billion

One of the world's most widely respected brand firms has issued its list of the world's most valuable brands. Amazon.com is at the top of that list with a brand ...
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The Least Respected Company in America Is Not a Company at All

Well-known research firm Harris recently issued its 2019 corporate reputation survey. The U.S. government was at the bottom of the results. Even tobacco company Philip Morris and bankrupt retailer Sears ranked ...
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Small Grocery Chain Has Best Reputation of Any US Company

Amazon.com is not the most admired company in America. Neither is Walt Disney or Apple, which often top the most admired lists. The honor in a major annual poll done ...
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Top 10 Brands That Know the Secret of Loyalty

Building a brand takes time — and money. Lots of money, judging by the $5.25 million CBS reportedly charged for a 30-second commercial during Sunday's Super Bowl. The football game ...
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Apple World’s Most Valuable Brand at $214 Billion, as Tech Rules Top of New List

The annual Interbrand list of the 100 most valuable brands is out. Apple Inc. (NASDAQ: AAPL) is the world's most valuable brand at $214 billion, up 16% from last year. ...
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America’s Top Brands

One side effect of our interconnected, internet world is that for all the free stuff we get (social media, news, entertainment) we pay with our attention. As many others have ...
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Tech Brands Dominate Brand Loyalty Rankings

Of the top 100 product categories and brands in a new ranking of customer loyalty leaders, more than a third (35%) are tech companies engaged in digital technology, social networks ...
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Value of Tiger Woods Deals With Nike and Other Sponsors Soars

Tiger Woods posted a second place finish at this year's PGA Championship. He briefly tied for the lead at the British Open. He has finished near the lead in several ...
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Starbucks Reputation Hits 10-Year Low

Among the reasons the Starbucks Corp. (NASDAQ: SBUX) brand is so strong are the quality of food and beverage, store ambiance and what appear to be happy and friendly employees. ...
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