Brands and Products

The Value of This Tech Brand Is Diving

Most major tech brands have risen in value recently, along with the earnings of their parent companies and a growth in customers. Among the best examples are Microsoft, Apple and ...
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Amazon Becomes World’s Most Valuable Brand at $315 Billion

One of the world's most widely respected brand firms has issued its list of the world's most valuable brands. Amazon.com is at the top of that list with a brand ...
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The Least Respected Company in America Is Not a Company at All

Well-known research firm Harris recently issued its 2019 corporate reputation survey. The U.S. government was at the bottom of the results. Even tobacco company Philip Morris and bankrupt retailer Sears ranked ...
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Small Grocery Chain Has Best Reputation of Any US Company

Amazon.com is not the most admired company in America. Neither is Walt Disney or Apple, which often top the most admired lists. The honor in a major annual poll done ...
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Top 10 Brands That Know the Secret of Loyalty

Building a brand takes time — and money. Lots of money, judging by the $5.25 million CBS reportedly charged for a 30-second commercial during Sunday's Super Bowl. The football game ...
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Apple World’s Most Valuable Brand at $214 Billion, as Tech Rules Top of New List

The annual Interbrand list of the 100 most valuable brands is out. Apple Inc. (NASDAQ: AAPL) is the world's most valuable brand at $214 billion, up 16% from last year. ...
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America’s Top Brands

One side effect of our interconnected, internet world is that for all the free stuff we get (social media, news, entertainment) we pay with our attention. As many others have ...
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Tech Brands Dominate Brand Loyalty Rankings

Of the top 100 product categories and brands in a new ranking of customer loyalty leaders, more than a third (35%) are tech companies engaged in digital technology, social networks ...
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Value of Tiger Woods Deals With Nike and Other Sponsors Soars

Tiger Woods posted a second place finish at this year's PGA Championship. He briefly tied for the lead at the British Open. He has finished near the lead in several ...
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Starbucks Reputation Hits 10-Year Low

Among the reasons the Starbucks Corp. (NASDAQ: SBUX) brand is so strong are the quality of food and beverage, store ambiance and what appear to be happy and friendly employees. ...
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6 Most Important Things in Business Today

The United States is about to hit the European Union with large tariffs. According to Reuters: Washington will announce plans to slap tariffs on EU steel and aluminum imports as ...
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Retailer Emails a Mixed Bag for Customer Engagement

We've all done it. Bought something either online or in a brick-and-mortar store and given up our email address as part of the sale. Thus begins a stream of emails ...
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Google Tops Apple as World’s Most Valuable Brand

A search product has passed a predominantly hardware product to become the world's most valuable brand. In a new study, Google, owned by Alphabet Inc. (NASDAQ: GOOGL), had a brand ...
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6 Most Important Things in Business Today

The new Star Wars movie did poorly at the box office. According to Box Office Mojo: Disney and Lucasfilms's Solo: A Star Wars Story topped the Memorial Day holiday weekend ...
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Why Carl Icahn’s Plan Alone Just Isn’t Enough for Newell Brands

Newell Brands Inc. (NYSE: NWL) is a company that may seem like it's trying to turn around, but it is still a company that is in trouble. Newell may very well need ...
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