Brands and Products

Apple World’s Most Valuable Brand at $214 Billion, as Tech Rules Top of New List

The annual Interbrand list of the 100 most valuable brands is out. Apple Inc. (NASDAQ: AAPL) is the world's most valuable brand at $214 billion, up 16% from last year. ...
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America’s Top Brands

One side effect of our interconnected, internet world is that for all the free stuff we get (social media, news, entertainment) we pay with our attention. As many others have ...
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Tech Brands Dominate Brand Loyalty Rankings

Of the top 100 product categories and brands in a new ranking of customer loyalty leaders, more than a third (35%) are tech companies engaged in digital technology, social networks ...
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Value of Tiger Woods Deals With Nike and Other Sponsors Soars

Tiger Woods posted a second place finish at this year's PGA Championship. He briefly tied for the lead at the British Open. He has finished near the lead in several ...
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Starbucks Reputation Hits 10-Year Low

Among the reasons the Starbucks Corp. (NASDAQ: SBUX) brand is so strong are the quality of food and beverage, store ambiance and what appear to be happy and friendly employees. ...
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6 Most Important Things in Business Today

The United States is about to hit the European Union with large tariffs. According to Reuters: Washington will announce plans to slap tariffs on EU steel and aluminum imports as ...
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Retailer Emails a Mixed Bag for Customer Engagement

We've all done it. Bought something either online or in a brick-and-mortar store and given up our email address as part of the sale. Thus begins a stream of emails ...
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Google Tops Apple as World’s Most Valuable Brand

A search product has passed a predominantly hardware product to become the world's most valuable brand. In a new study, Google, owned by Alphabet Inc. (NASDAQ: GOOGL), had a brand ...
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6 Most Important Things in Business Today

The new Star Wars movie did poorly at the box office. According to Box Office Mojo: Disney and Lucasfilms's Solo: A Star Wars Story topped the Memorial Day holiday weekend ...
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Why Carl Icahn’s Plan Alone Just Isn’t Enough for Newell Brands

Newell Brands Inc. (NYSE: NWL) is a company that may seem like it's trying to turn around, but it is still a company that is in trouble. Newell may very well need ...
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Apple’s iPhone Battery Problem: Bad News Travel Faster

What's the buzz on Apple Inc. (NASDAQ: AAPL)? Right now it's negative, and that is the result of the battery issue that surfaced last month. Some iPhone owners had noticed ...
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World’s Most Valuable Car Brands

Of the world's top 100 brands, 15 belong to carmakers. Automobile ad spending accounted for nearly 20% of all spending by the world's largest advertisers in 2015 — $47 billion of ...
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How Netflix Made the List of 100 Top Brands

Once a brand has been established as one of the world's best, dislodging it becomes something akin to Sisyphean. Of the top 100 brands in this year's ranking by Interbrand, ...
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Apple Named World’s Most Valuable Brand at $184 Billion

Interbrand has issued its annual ranking of the world's 100 most valuable brands. Apple Inc. (NASDAQ: AAPL) finished first with a valuation of $184 billion, up 3% from 2017. The ...
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6 Most Important Things in Business Today

Interbrand has named Apple Inc. (NASDAQ: AAPL) the world's most valuable brand. The figure hit $184 billion, up 3% from last year. General Electric Co. (NYSE: GE) is selling its ...
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