In early December 2013, Amazon.com Inc. (NASDAQ: AMZN) CEO and founder Jeff Bezos demonstrated his company’s new drone. In theory, it could be a means of delivery of products to the home. Now that the FAA has approved wide use of drones, Amazon’s shot at next-age delivery is much closer to fulfillment. Amazon doesn’t just spend money on drones. It makes money on them. It recently promoted a new photography drone, which is part of an army of the devices sold at Amazon.com.
Some of the drones Amazon sells cost less than $100. Others are close to $10,000. The most recently promoted photography drone costs $677.33. As is usually the case, Amazon promotes a Prime membership, which pulls the price down from $999.
The DJI Phantom 3 Advanced Quadcopter Drone with 2.7K HD video camera comes in four packages, one of which includes additional batteries and another a hard case. Neither is very impressive. The drone is.
Among its features:
- up to 2.7K HD video recording with fully stabilized 3-axis gimbal
- Lightbridge digital streaming allows live viewing of 720p video (full resolution video is simultaneously recorded on the internal micro SD card)
- Vision Positioning system allows stable flight indoors
- Included flight battery and rechargeable remote controller means this system is ready to fly out of the box
- DJI Pilot app for iOS and Android allows live viewing and complete camera control
The machine has a range of 1.2 miles. It has an auto pilot feature and 23 minute flight time.
While all its features are impressive, they do not approach Amazon’s own drone. It flies as up to 400 feet, can run at 55 miles per hour and has a 15 mile range.
Another difference between the Amazon drone and the DJI Phantom 3 Advanced Quadcopter Drone is that you cannot buy the Amazon drone on Amazon.com.