Amazon’s 120 ‘Best Sellers’ for Cyber Monday

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Amazon.com Inc. (NASDAQ: AMZN) posts its most popular items based on unit sales. It calls the list “Amazon Best Sellers.” The list draws from six primary categories, with the top 20 selling items in each. These include toys and games, electronics, camera and photo, video games, books, and clothing, shoes and jewelry. Amazon does not make it entirely clear whether these categories exhaust a list of the very best-selling products, but it presents them as if they were. Amazon also offers free shipping on over 100 million items.

Adobe, which officially tracks the e-commerce sales from 80 of the 100 largest websites, reported that Black Friday sales reached $5.03 billion, up 16.9% from last year. The company’s research shows that every day since the start of November, e-commerce has posted online sales of over $1 billion, which has never happened before.

Amazon is the widely acknowledged leader of online sales. Its lead is based to a large extent on the huge audience that goes to its site; the popularity of its Prime program, which offers both free shipping and a huge video on demand streaming video content library; its discounts; and its ability to launch and successfully promote its own consumers electronics products, the most recent of which are Fire Stick TV, Echo Dot and several devices powered by its Alexa “intelligent personal assistant.”

Notably, some categories are dominated by one or two brands. Among the products in Electronics, almost the entire list is Amazon products. In other categories, varying versions of the same products may be among the best sellers. In Cameras & Photos, Fuji Film has several versions of its film, broken out by the number of photos per roll.

Some items are also less expensive for customers with Prime subscriptions. When there is more than one price for an item, we used the base price. One reason for varying prices for the same item is that several vendors may sell them. Amazon updates all best-seller lists once an hour, although based on our observations, the lists do not change much hour-to-hour.

A review of the 120 items from the six categories that make up the Amazon Best Sellers:

Best Sellers in Toys & Games

1. Exploding Kittens: A Card Game About Kittens and Explosions and Sometimes Goats, $19.99

2. What Do You Meme? Adult Party Game, $29.99

3. L.O.L. Surprise! Doll Series 2 (3 pk), $27.99

4. Hatchimals – CollEGGtibles 4-Pack, $9.99

5. Cards Against Humanity, $25.00

6. Bears vs Babies, $29.99

7. Hasbro Connect 4 Game, $6.79

8. Elf on the Shelf:, $29.95

9. Exploding Kittens: NSFW Edition (Explicit Content), $5.95

10. Klutz LEGO Chain Reactions Craft Kit, $17.13

11. Melissa & Doug Suspend Family Game, $13.59

12. Melissa & Doug Scratch Art Rainbow Mini Notes, $7.99

13. Jenga Classic Game, $877

14. Nerf N-Strike Elite Strongarm Blaster, $12.99

15. Nerf N-Strike Elite Strongarm Blaster, $12.99

16. Nickelodeon Paw Patrol – Sea Patrol, $42.99

17. LEGO Classic Medium Creative Brick Box, $27.99

18. Play-Doh 10-Pack of Colors, $7.99

19. LEGO Ideas Nasa Apollo Saturn V, $119.99

20. Yeti in My Spaghetti, $8.59

Best Sellers in Electronics

1. Fire TV Stick with Alexa Voice Remote | Streaming Media Player, $24.99

2. Echo Dot (2nd Generation) – Black, $29.99

3. Echo Dot (2nd Generation) – White, $29.99

4. All-new Echo (2nd Generation, $79.99

5. All-New Fire 7 Tablet with Alexa, 7″ Display, 8 GB, $29.99

6. All-New Fire HD 8 Tablet with Alexa, 8″ HD, $49.99

7. All-New Fire 7 Tablet with Alexa, 7″ Display, 8 GB, Marine Blue, $29.99

8. All-New Fire HD 10 Tablet with Alexa Hands-Free, $99.99

9. All-New Fire 7 Tablet with Alexa, 7″ Display, 8 GB, Punch Red, $29.99

10. Kindle Paperwhite E-reader – Black, 6″ HD, $89.99