A monthly car payment of $3,000 applies to vehicles that cost well over $150,000. Porsche will let customers drive most of its vehicles, and replace them regularly, as part of a subscription program, the price of which can range as high as $3,000 a month. It is a lot of money to have the privilege of driving many of Porsche’s vehicles and turn them in for another almost at will. It may be a good way for Porsche to get press, but probably nothing more.
The plan includes 22 Porsche models and has two price tiers with two names:
“Launch”: Includes on-demand access to eight model variants such as the 718 Boxster and Cayman S, as well as the Macan S and Cayenne, for a monthly fee of $2,000.
“Accelerate”: Includes on-demand access to 22 model variants such as the Porsche 911 Carrera S, the Panamera 4S sports sedan, the Macan GTS and Cayenne S E-Hybrid SUVs, in addition to the vehicles offered in the “Launch” package, for a monthly fee of $3,000.
As major benefits, people who participate in the program can put as many miles on the cars as they like and get free maintenance, insurance and the costs of taxes and registration.
How many people want to drive nearly two dozen Porsches instead of picking just one, the one they really want? And one that can be financed for a fraction of the monthly cost of the new program. Probably not very many. People who want a two-door sports car, a four-door sedan or a small or large sport utility vehicle have likely made up their minds. An extended series of test drives may make for good press, but nothing more.