The Reputation Institution released its list of top 100 most reputable companies based on U.S. consumer perceptions. Amazon.com Inc. (NASDAQ: AMZN), HallMark, Samsung, Kellogg Co. (NYSE: K) and Sony Corp. (NYSE: SNE) were the top five.
The research is based on interviews with 38,000 people.
The other five companies on the top 10Â list are Johnson & Johnson (NYSE: JNJ), Rolex, Intel Corp. (NASDAQ: INTC), Netflix Inc. (NASDAQ: NFLX) and Walt Disney Co. (NYSE: DIS).
The methodology is very different from those of BrandZ and Interbrand, the two best-known brand valuation firms. This yields a list of some very small companies, most of which own luxury. These include Tiffany & Co. (NYSE: TIF), Coach Inc. (NYSE: COH), Estee Lauder Co. (NYSE: EL), Nikon, L’Oreal, Prada, Ferrari and BMW. These are mixed in with huge companies, which include Microsoft Corp. (NASDAQ: MSFT), Alphabet Inc. (NASDAQ: GOOG) and American Express Inc. (NYSE: AXP).
Methodology: RI conducted more than 38,000 consumer interviews to measure the public’s perception of companies across seven dimensions: innovation, leadership, governance, citizenship, workplace, performance, and products/services.
Sponsored: Attention Savvy Investors: Speak to 3 Financial Experts – FREE
Ever wanted an extra set of eyes on an investment you’re considering? Now you can speak with up to 3 financial experts in your area for FREE. By simply
clicking here you can begin to match with financial professionals who can help guide you through the financial decisions you’re making. And the best part? The first conversation with them is free.
Click here to match with up to 3 financial pros who would be excited to help you make financial decisions.
Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.
Editors' Picks
