ComScore’s Video Matrix for October was released today. It showed that Google’s (NASDAQ: GOOG) YouTube property dominates online video viewship. Facebook, VEVO, and Microsoft (NASDAQ: MSFT) sites were distant seconds.
The report said
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in October with 161 million unique viewers and reached a record high of 20.9 billion videos viewed. Facebook.com ranked second with 59.8 million viewers, followed by VEVO with 57 million, Microsoft Sites with 49.1 million and Viacom Digital with 48.2 million. More than 42 billion videos were viewed during the month, with the average viewer watching a record 21.1 hours. Google Sites demonstrated the highest engagement with 7.1 hours per viewer.
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