Consultancy BrandZ came out with its annual list of the 100 most valuable brands. Alphabet Inc.’s (NASDAQ: GOOGL) Google led the list at $246 billion.
Google was followed by Apple Inc. (NASDAQ: AAPL) at $234 billion, Microsoft Corp. (NASDAQ: MSFT) at $143 billion. Amazon was fourth at $139 billion. In terms of market capitalization, the four are the most valuable public companies.
Facebook Inc. (NASDAQ: FB) followed the tech companies with a brand value of $130 billion.
The consultancy said in a press release:
This year, the total brand value of the Top 100 brands has risen +8% to $3.64 trillion, compared with +3% in 2016, while the number of brands worth more than $100bn has increased from six to nine. The total brand value of the ranking is up +152% from 2006 (its first year), as its composition has shifted towards innovative, consumer-focused technology brands with huge reach and brand-building power. The BrandZ Top 10 in 2017 are worth almost as much as the entire Top 100 in 2006 ($1.42tn vs $1.44tn), and have grown +249% in value, compared with +152% for the Top 100 as a whole.
It added:
The 2017 ranking shows that the balance of power has truly tipped towards the consumer-focused technology brands that develop ecosystems that cater to many needs, simplifying an increasingly complex world. More than half of the Top 100’s total brand value is contributed by technology-related brands (a definition that includes telecoms and online retailers), up from a third in 2006, and these have grown +16% in the last year compared with +4% for non-tech brands.
The BrandZ Top 10 Most Valuable Global Brands 2017
| Rank 2017 | Brand | Category | Brand value ($M) | Change | Rank 2016 |
| 1 | Technology | 245,581 | +7% | 1 | |
| 2 | Apple | Technology | 234,671 | +3% | 2 |
| 3 | Microsoft | Technology | 143,222 | +18% | 3 |
| 4 | Amazon | Retail | 139,286 | +41% | 7 |
| 5 | Technology | 129,800 | +27% | 5 | |
| 6 | AT&T | Telecom providers | 115,112 | +7% | 4 |
| 7 | Visa | Payments | 110,999 | +10% | 6 |
| 8 | Tencent | Technology | 108,292 | +27% | 11 |
| 9 | IBM | Technology | 102,088 | +18% | 10 |
| 10 | McDonald’s | Fast food | 97,723 | +10% | 9 |
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