America’s 50 Largest Websites

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The battle between Google (NASDAQ: GOOG) and Yahoo! (NASDAQ: YHOO) for the lead in U.S. unique visitors continued into November. Once again, the portal edged out the search firm–based on desktop visitors, Yahoo! had 194.6 million in November, as opposed to 192.7 million, according to new data from comScore. Microsoft (NASDAQ: MSFT) sites, which include portal MSN, reached a total of 173.4.

Facebook’s (NASDAQ: FB) growth has put it in a place just behind the top portals, with a November unique visitor count of 140.7. AOL (NYSE: AOL), the third portal ranked fifth among all sites at 118.9 million unique visitors.

Five commerce sites made the list. First among them was Amazon (NASDAQ: AMZN) in sixth place at 114.4 million. Ebay (NASDAQ: EBAY) sat in 12th place at 71 million. Walmart (NYSE WMT) ranked 18th at 54.1 million, and Target (NYSE: TGT) in 34th place at 34.2 million. Best Buy (NYSE: BBY) was 37th at 31 million. The data show have far back the three huge bricks and mortar retailers are compared to Amazon.

Traditional media sites did unusually well, given that they are not the core products of their parent companies. Broadcaster CBS (NYSE: CBS) was in 9th place at 80.9 million unique visitors in November. Comcast NBCUniversal was 14th place with 64.4 million. Gannett (NASDAQ: GCI) sites were 16th at 57 million. Viacom had 54.3 million, and ESPN 38.7 million.

Unexpectedly, LinkedIn (NYSE: LNKD) had a larger audience of unique visitors in November than Twitter (NASDAQ: TWTR) at 49.6 million to 38 million.

Methodology: comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for November 2013 based on data from the comScore Media Metrix service

comScore Top 50 Properties (Desktop Only)
November 2013
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix
Rank Property Unique Visitors
(000)
  Rank Property Unique Visitors
(000)
Total Internet : Total Audience 224,481
1 Yahoo Sites 194,631 26 Hearst Corporation 37,559
2 Google Sites 192,678 27 Defy Media 37,183
3 Microsoft Sites 173,435 28 Federated Media Publishing 36,163
4 Facebook 140,761 29 YELP.COM 36,109
5 AOL, Inc. 118,925 30 WebMD Health 35,188
6 Amazon Sites 114,429 31 TUMBLR.COM* 34,930
7 Glam Media 93,221 32 Meredith Digital 34,416
8 Wikimedia Foundation Sites 84,339 33 Adobe Sites 34,291
9 CBS Interactive 80,919 34 Target Corporation 34,181
10 Turner Digital 76,452 35 New York Times Digital 32,667
11 Apple Inc. 72,748 36 WORDPRESS.COM* 32,502
12 eBay 71,024 37 Best Buy Sites 30,974
13 Ask Network 67,253 38 YP Local Media Network 30,888
14 Comcast NBCUniversal 64,352 39 Scripps Networks Interactive Inc. 29,718
15 About 58,044 40 NETFLIX.COM 29,323
16 Gannett Sites 57,031 41 T365 – Tribune 29,024
17 Weather Company, The 54,225 42 Fox News Digital Network 28,685
18 Wal-Mart 54,124 43 Everyday Health 28,459
19 Linkedin 49,586 44 PINTEREST.COM 28,215
20 Demand Media 46,792 45 Conde Nast Digital 28,105
21 Viacom Digital 45,324 46 Time Warner (Excl. Turner/WB) 27,978
22 craigslist, inc. 43,095 47 AVG Technologies 27,974
23 ESPN 38,714 48 Disney Online 26,829
24 TWITTER.COM 38,042 49 NetShelter Technology Media 25,278
25 Answers.com Sites 37,934 50 Gawker Media 24,884

 

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