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Consumer Electronics

Apple (AAPL): Can The Mac Make It Overseas?

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By Douglas A. McIntyre Updated Published
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As PC sales begin to contract in the US, Apple (AAPL) is hoping to pick up sales overseas. If the new Gartner research on global PC sales is right, the Mac may have as much trouble in the international market as it has at home.

The Mac still benefits from Apple’s cult status which has also helped drive adoption of the iPod and iPhone outside America. But, the Mac is more expensive than most PCs and that can’t be overcome during a period when consumer confidence is down in every major country.

According to Reuters, “As U.S. demand for personal computers craters, Apple Inc is getting a boost from overseas PC sales, where iPods are hugely popular but Macs have not been a major presence.”

Some data suggests that Apple’s sales internationally were up modestly late last year. But, a month or two in the current economic crisis can be a lifetime especially when it comes to product demand. Companies and individuals are keeping computers longer and often only replacing machines when they break down. The processors of PCs that are already two years old are usually good enough to handle most tasks.

The Mac’s enemy is not just the economy. In addition, PCs have become a commodity and the replacement cycle for them is getting longer. The older machines just work too damn well.

Douglas A. McIntyre

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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