Is Fur-Free bebe stores Socially Responsible Investing? (BEBE)

bebe Stores, Inc. (NASDAQ:BEBE) has announced that it will discontinue buying product with animal fur starting January 2008.  CEO, Gregory Scott, said “……..bebe has gone to great lengths in working with its vendors to ensure that only fur created as a byproduct could be used. Over this same period of time, we are proud to say that we have dramatically reduced the use of animal fur to less than 3% of our product offering and now look forward to completely eliminating animal fur from our orders beginning in January 2008.”

Does this qualify for a socially responsible investment? And is it socially responsible if the website products are “dangerously sexy 2007” and “sexy sweater dresses”? 

The only thing that 24/7 Wall St. wants to ask Mr. Scott is this: DO YOU WEAR SUEDE OR LEATHER SHOES?

Jon C. Ogg
November 1, 2007